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Communications & Media

Keep the world connected with AI-powered resilience

Splunk helps you deliver exceptional customer experiences, accelerate innovation, and maintain secure, reliable operations.

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Build future-ready, reliable networks

The Splunk platform automatically correlates and analyzes data, which has made incident response two to three times faster than before.

Mendsaikhan Amarjargal CISO, Unitel Group

Protect uptime when disruption is not an option

Trust the unified platform for security, observability, and AI-powered resilience across networks, services, and customer experiences.

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Enhance the customer experience

Meet rising customer expectations for always-on service and innovation. Build end-to-end visibility across customer journeys, applications, and services. Test and deploy new innovations, identify issues before they affect customers, and improve customer experiences.

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Monitor and prioritize threats

Detect and respond to sophisticated threats across increasingly complex environments. Prioritize risk, investigate incidents faster, and automate response using connected security and operational data to help protect critical infrastructure and customer trust.

Secure critical infrastructure
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Improve performance of digital systems

With AI-powered observability and real-time monitoring, teams can see dependencies across networks, services, and applications to identify issues earlier, resolve incidents faster, and deliver reliable customer experiences.

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Accelerate autonomous operations

Shift from reactive troubleshooting to proactive remediation by integrating automated monitoring with AI-driven root-cause analysis. Resolve issues before they impact user experience and deliver seamless digital connectivity.

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Unlock your data value to improve customer experiences

Whether enhancing services on standalone 5G, developing new cloud-native apps, or expanding your portfolio with emerging tech, the stakes are high to deliver the best experience. Splunk helps connect customer service, application, and network data into a unified view to:

  • Build end-to-end views for a deep understanding of the customer journey.
  • Uncover service issues before they affect customers.
  • Better understand your apps, infrastructure, and user experience to accelerate development.

Unlock your data value to improve customer experiences

Whether enhancing services on standalone 5G, developing new cloud-native apps, or expanding your portfolio with emerging tech, the stakes are high to deliver the best experience. Splunk helps connect customer service, application, and network data into a unified view to:

  • Build end-to-end views for a deep understanding of the customer journey.
  • Uncover service issues before they affect customers.
  • Better understand your apps, infrastructure, and user experience to accelerate development.
Learn more about uniting data

Protect against persistent threats

The impact of cyber threats continues to grow as networks, services, and digital ecosystems become more interconnected, and AI fuels sophisticated threat actors. Splunk helps security teams unify data across users, endpoints, applications, networks, and infrastructure to:

  • Detect threats faster with AI-powered analytics.
  • Discover anomalous activity in real time and resolve impact immediately.
  • Automate security workflows for efficiency.

Maintain reliable service

Improve network resilience across today’s complex, dynamic systems with end-to-end visibility, AI-powered observability, and analytics from Splunk to:

  • Monitor network, application, and infrastructure performance in one view.
  • Detect service degradation before outages occur.
  • Reduce latency and downtime and improve service reliability.

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Frequently asked questions

Splunk helps communications and media organizations unify and harness the power of their data across network equipment, cloud platforms, applications, application programming interfaces (APIs), customer systems, and security tools so teams can see what is happening across complex environments in real time. Unifying cross-domain machine data at enterprise scale into contextualized, trusted intelligence gives teams and AI a complete foundation to preempt issues and activate agentic operations (AgenticOps).

 

With the Splunk digital resilience platform, communications and media organizations can reduce outages, strengthen security, improve customer experiences, and accelerate innovation.

 

  • Improve network visibility
    Monitor network health, service dependencies, and infrastructure performance across hybrid and distributed environments.
  • Detect threats faster
    Unify security signals across users, endpoints, applications, cloud environments, and network infrastructure to identify and respond to threats more quickly.
  • Reduce alert noise
    Use event correlation, automation, and AI-powered prioritization to help teams focus on the issues that matter most.
  • Connect signals to business impact
    Gain deeper insight into critical business processes and user journeys and correlate cross-domain telemetry across infrastructure, services, and networks.
  • Improve operational intelligence
    Turn machine data into actionable insights that support faster and more informed decisions.
  • Support AI and automation initiatives
    Provide the data foundation needed to power advanced analytics, autonomous networking, machine learning, and AI-driven operations.
  • Predict incidents with AIOps
    Use AI-powered insights to identify service degradation, network anomalies, and operational issues before they disrupt critical services.
  • Detect and fix application and service issues faster
    Spot anomalies in seconds and pinpoint root causes across any environment with a single, real-time view of system health.
  • Scale with confidence
    Manage growing volumes of operational data while maintaining visibility, governance, and performance.

Communications and media organizations are managing increasingly complex environments driven by AI, edge computing, 5G expansion, cloud adoption, and growing customer expectations. Traditional approaches to network operations often struggle to keep pace with the scale and speed required to support modern digital services.

 

Autonomous networking is a journey, not a single technology initiative. Communications and media organizations can establish a trusted data foundation, end-to-end visibility, and operational intelligence today to support increasingly autonomous operations tomorrow.

 

Splunk helps communications providers build the foundation for autonomous networking by unifying network, application, infrastructure, security, and customer experience data into a single operational view. With greater visibility and AI-powered insights, teams can improve decision-making, automate operations, and accelerate network transformation. With Splunk, communications and media organizations can:

 

  • Gain end-to-end visibility
    Connect data across networks, applications, infrastructure, and customer services to understand performance and dependencies in real time.
  • Move from reactive to predictive operations
    Identify patterns, detect anomalies, and anticipate issues before they affect customers or critical services.
  • Automate operational workflows
    Reduce manual effort with AI-assisted threat detection, investigation, and response (TDIR) capabilities.
  • Support network transformation initiatives
    Build the operational foundation needed to support 5G, cloud, edge, and future network architectures.

Agentic AI has the potential to transform how communications and media organizations manage operations, respond to incidents, and optimize customer experiences. But successful adoption depends on trusted data, end-to-end visibility, and a strong operational foundation.

 

Splunk helps organizations prepare for agentic AI by unifying operational and security data, providing real-time context, and creating the visibility needed to support AI-driven decision-making. Splunk helps customers:

 

  • Create a trusted data foundation
    Transform enterprise telemetry into trustworthy, contextualized data so your AI agents can operate accurately.
  • Improve operational context
    Give AI systems access to the data and relationships needed to understand service dependencies, performance trends, and operational risk.
  • Activate trusted AgenticOps at scale
    Enable AI assistants to predict issues early and automate repeatable responses with safety and compliance guardrails.

Communications and media organizations generate massive amounts of data across networks, applications, infrastructure, customer experiences, security systems, and operational environments.

 

As providers prepare for autonomous networking, agentic AI, and next-generation digital services, success increasingly depends on the ability to access, connect, and act on data across their entire business.

 

Splunk helps organizations create a trusted data foundation by bringing together data from across multiple environments into a unified platform. By connecting network performance, service health, customer experience, security, and business operations, teams gain the visibility needed to improve resilience, accelerate innovation, and support future AI-driven operations. With Splunk, communications and media organizations can:

 

  • Break down data silos
    Connect data across networks, applications, infrastructure, security tools, customer systems, and operational environments to create a shared source of truth.
  • Enable cross-domain visibility
    Understand how network performance impacts services, customer experiences, and business outcomes by correlating data across the entire ecosystem.
  • Prepare for autonomous networking and agentic AI
    Provide the trusted, real-time data foundation needed to support AI-powered decision-making, automation, and future network transformation initiatives.
  • Scale with confidence
    Manage growing volumes of operational data while maintaining visibility, governance, flexibility, and performance across evolving environments.

Splunk has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Observability Platforms for the third year in a row. That same year, Gartner also recognized Splunk as a Leader for Security Information and Event Management (SIEM) — for the 11th year in a row. Splunk also placed highest in Ability to Execute.