Brief
The State of Observability in Communications and Media in 2025
What sets high-performing observability practices apart in communications and media?
They’re not just using observability as a monitoring tool — they’re turning it into a business catalyst to power business decisions from the front lines to the boardroom.
Our research shows that observability is steering strategic decisions — and it’s paying off in a big way for communications and media companies.
- 88% saw a positive impact on revenue
- 87% saw a positive impact on employee productivity
- 81% saw a positive impact on the product roadmap
Download this State of Observability action guide to learn how communications and media companies measure up.
