All that technology has one thing in common: it has to work — especially when it’s standing between hungry people and their pizza. “Whether our customers are on the website or in the store, their expectation is that technology will always work,” says Peter Echtinaw, who manages the store platform engineering team at Domino’s. The company ensures proactive uptime by using insights from Splunk, such as volume trends, to proactively identify problems often not detected through traditional alerts and monitoring.
When an incident does arise, Splunk helps the Domino’s team restore functionality faster. “If we get a problem report from a particular technology, we can use data from Splunk to find the true scope of the problem — whether it’s just that store, a subset of stores or all of our domestic stores,” Echtinaw says. “The quicker we have those types of scopings, the quicker we can resolve the problem for all affected stores.”
On Super Bowl Sunday, Domino’s sells nearly 2 million pizzas — about 40 percent more than on a normal Sunday.
Making a pizza is easy. Making 3 million pizzas every day worldwide — all with outstanding quality and efficiency — is really hard. Yet Domino’s does just that at its more than 16,300 global stores, over 5,000 of which have opened just within the last five years. To ensure exceptional quality amid this explosive growth, Domino’s teams rely on data from Splunk to help drive strategy and decision-making.
“Domino's uses data in every imaginable way,” Padilla says. “We’re using data to drive decisions for investment, budget and technology, and to measure efficiency of tools and processes. We look at data to build new technology and deliver a new approach to customers. We use data to make decisions that reduce risk and improve efficiency in processes and operations.”
Splunk brings data to practically every team across Domino’s — from e-commerce and digital infrastructure to marketing and in-store experience. With everyone looking at the same set of data in the same tool, teams can better collaborate and easily share insights with executives, which has allowed the business to maintain growth and its No. 1 status — without compromising quality.
Each day, Domino’s sells an average of 3 million pizzas to more than 1 million customers across six continents.
Without customer trust, businesses fail, no matter how good their products are. In today’s digital world, building that trust hinges on keeping customer data private and secure — which is why Domino’s uses real-time data within Splunk to protect its systems, customer data and brand reputation. “Splunk has been at the core of identifying account takeover, credential stuffing and various other external attacks,” Cox says. “We're a big target, and without Splunk, we would have a difficult time identifying those, let alone mitigating them or resolving them.”
Thanks to Splunk Phantom, the Domino’s team has automated repetitive workflows, allowing security analysts to swap their tedious tasks for more rewarding, analytical work that benefits the business. “Our old processes would take several hours to even identify and react to threats,” Cox says. “Splunk Phantom has allowed us to automatically identify and mitigate those same incidents in minutes.”
- Proactively identify external threats
- Mitigate threats faster
- Ensure internal system health
- Protect customer data
Domino’s has proven itself as a brand consumers trust. The company brought in $13.5 billion in retail sales in 2018 alone.
Domino’s is the biggest pizza company on Earth. But they’ll have to fight to stay No. 1. To keep ahead of the competition, teams across the organization are continuously innovating and improving services for customers — whether it’s providing more convenient ordering options, making website performance faster or experimenting with alternative delivery methods like self-driving cars.
“Since I've been at Domino's, our biggest change has been the speed at which we move and the amount that we try to accomplish,” Cox says. “We only continue to grow and move faster.” Rapid innovation demands a streamlined, efficient process for releasing new technologies online and throughout stores. Before any new feature or service is put into production, Domino’s uses Splunk to optimize functionality, monitor system health and ensure that the technology is ready and reliable for customers.
Cox says, “We begin by saying, ‘How are we going to analyze this? How do we know it's healthy, performing and actually functioning?’ And we don't put things into production until we have those answers. That's all through Splunk. Without it, we don't have eyes into our environment — across stores, e-commerce and all of our infrastructure.”
In 2018, the company launched more than 200,000 “Domino’s Hotspots,” which allow U.S. customers to receive delivery orders at places that don’t have traditional addresses, such as local parks, sports fields and beaches.