Turn Machine Data Into Insights

Machine-generated data is one of the fastest growing and complex areas of big data. It's also one of the most valuable, containing a definitive record of all user transactions, customer behavior, machine behavior, security threats, fraudulent activity and more. Splunk turns machine data into valuable insights no matter what business you're in. It's what we call Operational Intelligence.

Operational Intelligence gives you a real-time understanding of what’s happening across your IT systems and technology infrastructure so you can make informed decisions. It is enabled by the Splunk platform, the foundation for all of Splunk’s products, premium solutions, apps and add-ons.

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  • Video
    Why Splunk?
  • Executive Summary Operational Intelligence
  • Analyst White Paper Using Splunk for Big Data
  • Solution Guide Splunk Guide to Operational Intelligence
  • Resource The Power of Splunk's Search Processing Language (SPL)
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What's Different About Machine Data?

All websites, communications, networking and complex IT infrastructures generate massive streams of machine data every second of every day, in an array of unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner.
This machine-generated data is at the center of the digital transformation, disrupting the way your organization operates. It holds critical information on user behavior, security risks, capacity consumption, service levels, fraudulent activity, customer experience and much more. That’s why it’s the fastest growing, most complex and valuable segment of big data. 

Your Data Is an Asset

Splunk provides the enterprise machine data fabric that enables organizations to gain Operational Intelligence for IT, security, and the business – delivering the real-time insights and business value from machine data that is needed to drive digital transformation.


State of Alaska

The state of Alaska counts on Splunk to meet compliance requirements and keep its core systems secure in the face of huge budget deficits.

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Uses Splunk across its web, app development and infrastructure to gain real-time business insights and deliver superior service to its customers.

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Zillow gained a centralized view into mission-critical data to improve the overall customer experience across all of its assets.

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