Turn Machine Data Into Operational Insights
Machine-generated data is one of the fastest growing and complex areas of big data. It's also one of the most valuable, containing a definitive record of all user transactions, customer behavior, machine behavior, security threats, fraudulent activity and more. Splunk turns machine data into valuable insights no matter what business you're in. It's what we call Operational Intelligence.
Operational Intelligence gives you a real-time understanding of what’s happening across your IT systems and technology infrastructure so you can make informed decisions. It is enabled by the Splunk platform, the foundation for all of Splunk’s products, premium solutions, apps and add-ons.
What's Different About Machine Data?

What's Operational Intelligence?
Splunk provides the enterprise machine data fabric that enables organizations to gain Operational Intelligence for IT, security and the business – delivering the real-time insights and business value from machine data that is needed to drive digital transformation.

The state of Alaska counts on Splunk to meet compliance requirements and keep its core systems secure in the face of huge budget deficits.
Zillow gained a centralized view into mission-critical data to improve the overall customer experience across all of its assets.