David B. Thomas is a member of the Splunk content marketing team, concentrating on IT. He started his career as a newspaper reporter and photographer, went into PR and then social media and content marketing. In previous jobs, he’s led content and/or social media for SAS, Radian6, Salesforce, Leadspace and IBM Analytics. Like everyone else in social media in 2011, he wrote a book. You can still buy it, if you want an old social media book.