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Driven by Data

Splunk and McLaren Team up for Formula 1 Success

A partnership for high performance

In the world of Formula1, every millisecond and every decision is critical.    

As an official McLaren Technology Partner, Splunk is teaming up with McLaren Group and McLaren Racing, starting from the 2020 Formula 1 season. Splunk’s powerful insights and machine learning capabilities will enable McLaren to turn its data into action, improving decision-making, anticipating problems and accelerating performance at every turn. 


As the line between the physical and digital worlds blur, so does the line between real-world and virtual sports. Reframing our understanding of competition, data-driven technologist James Hodge explains how far esports (like virtual Formula 1 race car driving) have come in replicating the conditions of physical sports, making elite competition more accessible than ever before. "This really is the new era for play -- and it's open to everyone," he says.


Connecting data at immense speed and great scale

The Splunk platform will allow McLaren to capture unstructured data from across the McLaren Group infrastructure, network and server environments, in addition to data from McLaren Racing and the team’s Formula 1 cars.

Splunk will help McLaren maximize the value of data from each racing car’s more than 300 sensors — which monitor everything from fuel level and tire pressure to speed and battery health — to inform real-time business decisions.

Delivering high-octane insights

Few sports rely on data as much as Formula 1. With this new partnership, McLaren will continue its legacy of high performance, using Splunk technology to bring data to every question, decision and action across its business.

delivering high-octane insights
Learn more about how insights from Splunk will fuel McLaren.