Innovation in overdrive
Roughly 18,000 parts on McLaren's Formula 1 car change every six weeks, meaning that about 80% of the racing car will be different by the end of the season.
"In Formula 1, if you're standing still, you're actually going backwards because of the teams' pace of development," says Zak Brown, CEO of McLaren Racing. "These are hundredths of seconds that all ultimately add up — so everything on our race car is data-driven."
With such a thin margin for error, IT must deliver at every stage of the season. “IT is involved in the entire end-to-end lifecycle of a Formula 1 car — from ideation, validation and production through to racing, data analysis and maintenance,” says Edward Green, head of commercial technology for McLaren Racing. “We are fearless in our approach to technology, and Splunk gives us greater insight into our systems so we can innovate and scale across the organization.”
This innovation even extends to how McLaren — which was voted the most popular team in F1 last year — connects with its fans. Green says, “We’re using data to be more predictive, targeting our engagement strategies toward what our fans need and how they want to connect.”