Staying Afloat With Data
Through Splunk Global Impact product donation program, The Splunk Pledge, the USS Midway Museum originally began using the Splunk platform to monitor their IT and security infrastructure. During the pandemic, however, the museum quickly expanded its use of Splunk to monitor attendance data and keep onboard guest capacity within pre-set limits. This enhanced capability has been critical to ensure visitor and staff safety.
“Splunk is helping us regulate and say, ‘Okay, we know we let 150 people in.’ If that’s our limit, we tell visitors, ‘Just hang out for 10 minutes, then you’ll be right in,’” says Gursky.
Apprising guests of short wait time goes a long way. Previously, museum staff was stationed at various entrance points, manually tracking visitors’ entry and exit. Now, USS Midway team members visualize the information on a mobile dashboard, increasing accuracy, improving collaboration and helping provide a better experience to visitors.
In the near future, the museum’s audio tour analytics will help unlock other ways to bring historical information to the visitor experience. Using Splunk allows greater access to the audio tour’s data, so the Midway can determine which audio tours perform best and which visitor touchpoints provide opportunity for greater engagement.
“Everything that I’ve thought of doing with the system has been possible," says Gursky. "We can now measure whatever we want.
With a single view of everything from network switches to servers to applications, monitoring the IT infrastructure has become simple. “Splunk is making our data come alive and be meaningful,” Gursky says. “We have so much more IT efficiency, which is an organizational benefit since I don’t have to hire five more people.”