Success for the census relies on America’s participation, but gaining that participation is evolving with each passing decade. From 1950 to 2010, census self-response rates steadily declined, revealing a population with new expectations, preferences and communication methods. The Census Bureau knew it had to catch up.
To navigate this new digital territory, the Census Bureau uses Splunk to take a data-forward approach to measuring America.
Splunk’s dashboards, reports and data visualizations are a critical part of daily workflows at the Bureau, delivering real-time insights to inform how teams as varied as security, IT, application, middleware and senior leadership approach questions, make decisions and turn data into action.
“Before this census, we never had the ability to bring all our data together to help the management team visualize and optimize our processing cycles,” says Subrahmanyam Korisapati, assistant division chief of the Bureau’s Address & Database and Middleware Services division. By providing an easier way to access and analyze the Bureau’s data, Splunk allows teams across the organization to harness these insights for more informed decisions and better outcomes.
The 2020 census is the most efficient census that we have ever planned, because we are using technology to our advantage.