A Culture of Performance
Build.com, Inc. is an online home improvement retailer that specializes in plumbing, lighting, door hardware and furniture, as well as heating, ventilation, air conditioning and cooling equipment. Scott Jungling, Build.com’s frontend engineering manager, is on a mission to make the web a more enjoyable experience with simple and effective web applications.
According to Jungling, “As an e-commerce company, there is a huge incentive for having a performant website since page speed correlates with conversions.”
While there is a company-wide focus on performance at Build.com, each department has slightly different motivations. The marketing department’s performance goals revolve around the fact that the faster a site is, the more favorable search engines will rank it. “So for marketing, performance is more about increasing organic traffic and competing with sites like Amazon,” says Jungling.
For the Build.com engineering team, performance is essential. “We are continuously talking about and prioritizing projects around performance. Splunk’s Synthetic Monitoring Performance KPIs are particularly useful in creating a culture of performance because they provide insight into incremental changes,” says Jungling. The engineering team frequently rolls out small-scope performance improvements. With Splunk’s Synthetic Monitoring Performance KPIs, they are able to take that graph and send it to engineers after performance changes are implemented to see what results these changes have caused. “This is great both for the morale of our team as well as the end user’s experience of our site,” says Jungling.