Key takeaways
With AI the centerpiece of technology and innovation today, energy efficient computing is quietly becoming one of the most urgent challenges.
In this article, we will discuss what makes energy efficient computing relevant for your organization, especially when modern resource-intensive AI workloads play an important role in driving your business operations and services.
The term energy-efficient computing refers to an approach towards sustainable technology. Included in Gartner’s Top 10 Strategic Technology Trend for 2025, energy-efficient computing is “the design and development of efficient computing architecture, code, and algorithms that run on hardware optimized for reduced energy use.” Running certain systems on renewable energy sources can be a goal, for example.
That definition might sound academic, but its implications are anything but. As AI workloads explode and data centers scale to keep up, energy-efficient computing is fast becoming a strategic business imperative — one that affects everything from cost control to carbon emissions to brand reputation.
Energy-efficient computing isn’t a single technology. Instead, it’s a mindset that requires optimization across hardware, software, data, and operations.
At its core, the goal is to maximize compute performance per watt, squeezing more useful work out of every unit of energy. That involves improvements like:
In practice, the most effective organizations are taking a holistic approach, treating energy efficiency as both a technical and strategic variable, embedded into architecture decisions, procurement, and even developer training.
AI’s power comes at a price. Every query, model training run, and real-time inference consumes energy — sometimes staggering amounts. Let’s review the distribution of energy consumption in the enterprise IT industry.
According to the International Energy Agency (IEA) Global Energy Review 2025, there are two core issues: increased energy demand as well as increased electricity consumption. The globe needs more energy than ever…and we’re using more energy than ever before, too.
On the “using more energy” side, the globe consumed more than 1,100 terawatt-hours (TWh) in 2024. Expansion of the data center sector played a significant role in this increase: global data center capacity increased 20% in the U.S. alone.
IEA estimates that electricity demands for data centers globally could double by 2030, reaching 945 TWh annually. This is higher than the entire electricity consumption of Japan. And that’s not just regular electric use by humans. AI is a significant driver.
Energy consumption from AI-specific data center workloads could increase four- to six-fold by 2026 compared to 2023. For a real sense of scale, IEA estimates the U.S. will consume more energy for data and AI workloads than all of the energy-intensive manufacturing sector put together. That includes steel, cement, and chemicals. And the gap is widening.
To set some user expectations, a single ChatGPT query consumes around 0.3 Wh of energy per message. That sounds small until you multiply it by billions of queries. By 2027, AI workloads in the U.S. could account for more than 300 TWh of electricity annually — equivalent to over 20% of today’s total household electricity consumption.
This surge is in line with the expectations of AI vendors and investment firms that have planned for $500 billion investment to construct new data centers in the U.S.
For organizations, that energy translates directly into operational cost. For the planet, it translates into carbon. For leadership, it raises questions of efficiency, responsibility, and risk:
The answers to these questions are already shaping the next era of computing strategy.
Perhaps the most immediate and direct implication relates to cost. Rising demand for specialized hardware increases capital expenditures (CapEx), but investing in energy efficiency can significantly cut long-term operating costs (OpEx). The result: organizations can scale AI without runaway utility bills.
Many companies are also expected to outline carbon emissions in ESG reporting specific to AI workloads. Sustainability disclosures may require organizations to disclose the environmental impact of their AI operations accurately down to the individual inference query. This will require:
Meeting mandates regulations or achieving certain compliance may become one path. Frameworks will become foundational for certain activities, such as:
One model emerged as perhaps the most promising and impactful AI models developed with the energy-efficient computing paradigm, when Deepseek shook the AI industry recently. The team behind DeepSeek reported training a 600-billion-parameter model for only $5.6 million, a fraction of the $100 million cost estimated for OpenAI’s GPT-4.
There’s a caveat, of course: while that price differential was true at release, it may not portray the entire picture of how AI models consume energy. As MIT Technology Review points out, this lower cost is primarily due to differences in training data size, compute resources, and methodology — not just better energy efficiency.
Experts caution that such comparisons can be misleading, as true efficiency gains depend on a complex mix of factors, including hardware, datasets, and energy sources.
AI is a new class of computation with fundamentally different energy dynamics. Training large language models, for instance, can consume millions of kilowatt-hours over weeks or months. Even inference — the day-to-day running of those models — adds a constant background load.
Techniques such as model distillation, quantization, and pruning are proven methods for reducing the computational and energy requirements of large AI models during both training and inference. You can find the list of the popular energy-efficient AI models here.
That said, there’s more to energy-efficient computing than regulating the model size, training, and inference methodology for LLMs. Practices such as intelligent HVAC and focusing data center construction in cold climates will be the primary source of energy efficient datacenter operations.
Related reading: data center optimization >
Now, here’s a twist: AI can help solve the very problem it creates.
Machine learning models can optimize cooling, predict peak demand, and dynamically route workloads to the most efficient hardware or region. Google and Meta have both reported 15–30% energy savings in data center cooling after applying AI-based optimization.
The broader implication is clear: AI energy efficiency becomes self-reinforcing. The more we invest in efficient AI, the better equipped it becomes to improve its own energy profile — a virtuous cycle that benefits both performance and sustainability goals.
Energy efficiency doesn’t happen by accident. It’s the result of intentional design choices across every layer of your stack. Some practical steps include:
Over time, these steps compound. Even small improvements at the algorithmic or chip level can produce exponential efficiency gains when scaled across millions of operations.
Learn more about traditional IT infrastructure and infrastructure for AI >
For technical teams, energy-efficient computing is about infrastructure. For business leaders, it’s about resilience, reputation, and return on investment. Here’s why:
In short, energy efficiency is not just a technical optimization; it’s a strategic differentiator. Organizations that get this right can scale faster, spend less, and lead the conversation around responsible innovation.
Energy-efficient computing involves designing and running hardware, software, and systems to maximize computational performance while minimizing energy use, especially for high-demand workloads like AI.
Beyond technical optimization, energy efficiency affects operational costs, ESG compliance, brand reputation, and overall organizational resilience, making it a key business strategy.
AI can optimize cooling, workload scheduling, and energy usage patterns in data centers, reducing power consumption while maintaining performance.
Organizations can monitor energy metrics, consolidate workloads, adopt efficient algorithms, leverage renewable energy scheduling, and invest in high-performance, low-energy infrastructure.
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This posting does not necessarily represent Splunk's position, strategies or opinion.
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