Key takeaways
AI has moved far beyond chatbots. In 2024, the majority of U.S. companies used AI for at least one aspect of their operations. That’s a major reason why private AI investment reached $109 billion, nearly 12 times China’s spending.
As we look ahead to 2026, we know that businesses are demanding big results from AI…and its rapid growth may be plateauing, at least for now. In this article, we’ll explore the top AI trends shaping 2025 and see how you can use these shifts to stay competitive.
AI is advancing at a pace we haven’t seen before. The tools we’re using this year look very different from those we relied on even a year ago. If you want to stay ahead, it’s important to understand where the technology is heading.
In 2025, agentic AI and autonomous systems are leading the next wave of innovation. These systems can learn, adapt, and make decisions based on experience, rather than programmed rules. Here’s how they differ:
In cities where it operates, you can hail fully autonomous cars for everyday trips. This proves that self-driving technology is no longer science fiction; it’s already on the road. That’s why this market is expected to reach $62 billion by 2026.
In 2025, AI is no longer tied to text alone. Multimodal AI can process multiple inputs at once: images, video, audio, and text. This is a good way to give a deeper understanding of context and the ability to produce richer outputs to the AI.
Two of the most common examples of multimodal AI are:
Many businesses and industries are already putting this technology to work. Here’s how:
The only drawback of this type of AI is that the result still relies on how clear the data you feed to the model is.
That’s why data management for AI requires a whole new approach. Learn more >
General-purpose AI tools, such as ChatGPT, can answer questions and generate content, but they often fail to meet the specific needs of different industries. So, what’s a better option?
Vertical AI.
Vertical models are trained on industry-specific language, workflows, and data. So, they can solve problems that generic AI struggles with. In healthcare, AI is automating clinical notetaking and reducing administrative burdens; in retail, AI generates product images, saving time and costs.
That’s why the global vertical AI market is projected to grow at a CAGR of 21% through 2034.
Tech companies are developing custom AI chips — CPUs are not enough — and investing in dedicated data centers to meet the demands of large AI models and growing energy requirements.
This shift is changing how data centers operate and how much energy they consume. By 2030, U.S. data centers could eat up 8% of the country’s entire power supply. Maintaining that could require around $50 billion in new energy infrastructure.
That’s why tech giants like Microsoft and Amazon are building AI-specific data centers and locking in energy deals to keep everything running. Amazon, for example, signed a 1.9‑gigawatt agreement with Talen Energy so its AI systems won’t get throttled by power limits. How this sort of “privatized” energy consumption will affect the public is not yet clear, but some experts warn that this AI-driven consumption will only guarantee higher costs on electricity for the rest of us.
AI has become part of daily life for both work and personal tasks. We now use it to book flights, plan trips, study, and get things done faster.
The adoption numbers show how fast it’s spreading: In 2024, nearly 39.4% of US adults aged 18–64 used AI for everyday tasks. In the U.S., the Biden Administration invested $109 billion in private AI projects in 2024 — more than any other country.
Businesses know staying competitive now means knowing how to use AI effectively. AI tools allow individuals and small teams to launch and run businesses more efficiently by automating design, development, and marketing tasks. Developers are using AI coding tools like GitHub Copilot write and debug code faster. On such complex tasks, generative AI cuts development time by 21%. One person can now launch and run a whole business.
AI is changing the way we work and live. But it’s also creating some challenges we can’t ignore.
Women make up only 12% of AI researchers and 29% of the overall AI workforce. That lack of representation leads to more than hiring concerns. It can also shape the biases in AI systems themselves because when the teams building the tech don’t reflect the people using it, blind spots grow.
AI tools can rapidly spread mistakes, misinformation, and disinformation, highlighting the need for robust monitoring and fact-checking.
AI’s power demand is staggering. Generating a five-second AI video requires 3.4 million joules of energy, approximately equivalent to running a microwave for an hour. That’s why Gartner named energy efficient cooling a top tech trend of 2025.
If you want to stay ahead and avoid falling behind, it’s worth getting hands-on with the tools and projects that are shaping the field.
Here’s how you can start:
The key is to experiment and stay curious. The more you explore, the easier it is to understand where AI is heading and how you can use it in your work.
The use of AI is growing, and the people who experiment with it now will be the ones shaping how it’s used tomorrow.
The good news? You don’t need to be an expert to get started.
Start small: explore free tools on GitHub or take a short course on Coursera to build your skills. Then, put what you learn into action. Even simple projects like building an AI agent for a task you do every day will keep you ahead of the curve.
Want to explore more? Check out our guide on the top LLMs to use in 2025 to see which large language models can help you stay competitive this year.
See an error or have a suggestion? Please let us know by emailing splunkblogs@cisco.com.
This posting does not necessarily represent Splunk's position, strategies or opinion.
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