James is a highly experienced business strategist passionate about innovation and exploring ways to unlock value through data. James has had a broad career from operational execution to business model innovation, corporate strategy to execution delivery, and building teams to explore, communicate and execute change. 

At Splunk, he helps leadership teams to understand future trends impacting their business models, aligns understanding around strategy and prioritises investments that deliver new value. He does this in a highly collaborative way, with a customer-centric lens on reframing the problems, co-creating a vision and uncovering the value in unlocking the opportunity to change. 

The goal is to turn data into information, information into insight, and insight into action.