What’s Your Data Really Worth?
New global research conducted by ESG examines how 1,350 organizations around the world use their data to drive value, finding that those furthest along on their journey increase gross profit, through the use of their data, by an average of 12.5% per year.
Take our five-minute assessment, based on the research, to see where your org falls on the maturity curve — and the value of your untapped data.
ESG’s research found that the top tier of organizations — data innovators — are more likely to beat competitors to market, have more confidence in their decision-making, and increase earnings through better use of data.
They’re more than twice as likely to see data having strong, direct business impact.
They’re almost 10 times more likely to say new offerings deliver 20% or more of revenue.
They’re driving nearly twice the revenue from data as their lower-tier competitors.
