Splunk Trademark Usage Guidelines

What is a Trademark?

A trademark is a word, name, symbol, or device, or a combination of these elements, which identifies goods or services of a manufacturer and distinguishes those goods from the goods of another. Splunk trademarks are owned by Splunk Inc., and/or its subsidiaries and/or affiliates, in the United States and other countries. For additional trademark information, please contact Splunk Legal.

Referential Use

You may refer to Splunk trademarks (but not logos or taglines) to identify Splunk products, services, and programs on packaging, promotional, and advertising materials, provided you meet the following guidelines:

• You may not include any Splunk trademark in your company name, product or service name, or domain name.
  
• You may not include any Splunk trademark in your social media account name, page(s) or community, without written authorization from Splunk, except to describe the purpose by referring to a Splunk product.
• You may not include any Splunk logo, in whole or in part, in your company logo, your product logo, or in your social media account, page(s) or community images without a prior written license from Splunk.
• Your product name may not be confusingly similar to any Splunk trademark.
• You may not use any Splunk trademark on or in connection with any obscene or pornographic materials, and your use of any Splunk trademark may not be disparaging, defamatory, or libelous to Splunk, any of its products, or any person or entity.
• You may not use Splunk trademarks in any manner that directly or indirectly expresses or implies Splunk sponsorship, affiliation, certification, approval, or endorsement in relation to your product or service or in such a manner that it appears that Splunk is legally associated with your company.
• A Splunk trademark must not be the most prominent visual element on packaging, a download page, or other marketing materials for your product or service.
• If you refer to a Splunk product, you should use the full name of the product in the first and most prominent reference (“Splunk® Enterprise Security software”, for example). When using a Splunk trademark, mark it with a ™ or ® as referenced below.
• You may not shorten, abbreviate, or modify any Splunk trademark. Always spell out and capitalize Splunk trademarks exactly as they appear below.
• You should include the following trademark attribution statement: “Splunk, Splunk>, and Turn Data Into Doing are trademarks or registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2023 Splunk Inc. All rights reserved."

Basic Rules for Proper Trademark Use:

1. Trademarks are adjectives, not nouns or verbs. An appropriate noun after a Splunk trademark should be used the first time it appears in a publication and as often as possible after that.
   
   Correct: “You can search data using Splunk® software.”
   Incorrect: “I recommend you buy Splunk.”
   
   
2. Trademarks are not plural.
   
   Correct: “You can run many instances of Splunk® Enterprise software.”
   Incorrect: “I have five Splunks running.”
   
   
3. Trademarks are not possessive.
   
   Correct: “The data extraction capabilities of the Splunk® Enterprise platform are unmatched.”
   Incorrect: “Splunk Enterprise’s ability to extract data is unmatched.”
   
   
4. Trademarks should be spelled correctly, with the first letter capitalized or in all caps.
   
   Correct: “Splunk® Enterprise makes it simple to collect and analyze data.”
   Incorrect: “Our company uses splunk products.”
   
   
5. Splunk should be identified as the trademark owner whenever possible.
   
   Splunk, Splunk>, and Turn Data Into Doing are trademarks or registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2023 Splunk Inc. All rights reserved.