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The Economic Impact of Data Innovation 2023

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How much does data innovation matter? A lot: 2,000 organizations worldwide told us that leaders in data maturity and innovation are more resilient, competitive and profitable.

Data innovation leaders tend to:


  • Overshoot their earnings targets at twice the rate of beginner-level businesses
  • Report a 9.5% increase in gross profits, compared to organizations still at the beginner level
  • Be three times more likely to beat competitors to market (by a year, on average)

Data innovation accelerates product development and data monetization, strengthens security and resilience, elevates customer experience, and optimizes the supply chain.

Read the report to learn the eight key strategies for driving data innovation.

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