The Economic Impact of Data Innovation 2023
How much does data innovation matter? A lot: 2,000 organizations worldwide told us that leaders in data maturity and innovation are more resilient, competitive and profitable.
Data innovation leaders tend to:
- Overshoot their earnings targets at twice the rate of beginner-level businesses
- Report a 9.5% increase in gross profits, compared to organizations still at the beginner level
- Be three times more likely to beat competitors to market (by a year, on average)