Data Platforms Explained: Features, Benefits & Getting Started

A data platform is a comprehensive end-to-end solution for all your data. A true data platform can ingest, process, analyze and present data generated by all the systems and infrastructures within your organization.

In this topic, there’s a lot of things to understand and consider. So, let’s take a deep look at data platforms, including the definition and related terms, the benefits and use cases, and how to start building your data strategy.

What is a data platform?

Yes, there are countless data solutions out there — you can probably name several right now. Most of these, however, fall far short of being comprehensive data solutions. That’s because most data products are point solutions and purpose-built applications that handle just one or two facets of the data lifecycle.

Instead, a true data platform enables end-to-end data management over the entirety of your environment, including business-critical functions such as security and observability. And it’s much more than a business intelligence platform.

So, what exactly goes into a data platform? You can think of it as having multiple layers of functions, that all come together to improve decision making for the entire organization. You can segment the functions of data platforms into broad categories:

  1. Data storage
  2. Data ingestion
  3. Data transformation (like normalization and ETL)
  4. Business intelligence
  5. Data observability

As your data evolves from storage up through higher layers, it becomes more about information and insight.

Note on terminology: we’ll use “data platform” throughout this article. Similar terms for the same technology include “customer data platforms” and “enterprise data platforms”.

(Learn about the data platform from Splunk and all the things you can do with it.)

Challenges with data siloes

Organizations today can certainly customize their infrastructure, piecemealed from data sources that include thousands of apps and services to address their own unique needs. This isn’t easy, of course. Worse is that problems arise when these numerous point solutions cannot integrate with the rest of the network infrastructure.

This lack of integration often results in data silos — data sets that can’t be shared with other teams and for other purposes, preventing your ability to do all sorts of important tasks: identify threats, resolve incidents, ensure uptime, collate inventory with demand, understand inefficiencies. Ultimately, everything you need make meaningful business decisions.

Benefits of data platforms

Data platforms offer data centralization —a single platform with visibility across the entirety of an organization. (This, in turn, breaks down silos and provides actionable insights based on a holistic view of the organization’s data.)

To operate most effectively, data platforms must be able to ingest data from nearly any source without creating new inefficiencies or complexity. Ultimately, a data platform should integrate with your existing infrastructure to improve your ability to take action on all of your data.

Indeed, it is exactly the combination of end-to-end features that replace point solutions that enable true data-informed data operations.

A data platform can integrate the capabilities of individual solutions and bring all the data into a single place, where it can be secured, shared and used most effectively. Data platforms offer more significant benefits to large organizations, including:

  • Centralizing and standardizing data functions in one platform
  • Central management of the technology
  • Better, simplified reporting, with visuals displayed in dashboards
  • Better, faster, more comprehensive data analysis and data storage

An effective data platform will let you work with any and every data set, regardless of what it is, where it is stored, or how much of it there is — and at a speed, and with a degree of trust, that gives you actionable, real-time insights.

Foundational pillars of a modern data platform includes versatility, intelligence, security and scalability

Must-have components of data platforms

A modern data platform often ingests many types of data and incorporates a wide variety of data tools and features. For example: data ingestion, tiered storage, business intelligence and analytics, data governance, and data security and privacy capabilities.

Some platforms are optimized for certain types of workloads, including feature sets targeting specific use cases. Data platforms should be flexible and vendor-agnostic, so that you can integrate open source and proprietary tools customized around an organization’s unique business and data needs. Basically, your data platform should not limit what you can do in the future.

These must-haves are a few essential pillars that lay the foundation your data platform:

  • Versatility: The ability to manage data flow so that all areas of the organization can access relevant data with ease.
  • Intelligence: Data ingestion and distributions should be automated, and reliably categorize and deliver data to its correct tier, with the ability to respond to changes, identify and mitigate errors and forecast user needs.
  • Security: The ability to adequately secure and protect the data that’s being stored is non-negotiable, enabled by strong encryption and robust data lifecycle management that complies with all applicable regulations and laws.
  • Scalability: A data platform should adapt to projected growth as data volumes expand.

Incorporating these components into your data platform creates a sustainable, flexible model to help you secure, analyze and store data in a way that boosts digital resilience and futureproofs your business for change and growth.

Data platforms & related data concepts

With data, there are a lot of terminologies. Let’s clear up any confusion:

Big data & big data platforms

A “big data platform” is no different than a “data platform” — both are intended to handle data at scale. There are three core characteristics that define “big data”:

  • Volume: The quantity of generated and stored data.
  • Variety: Data quality, or the type and nature of the data.
  • Velocity: The speed at which the data is generated and processed.

But at this point, all data is big data, incorporating both structured data and unstructured data. Individual consumers have access to hardware and cloud systems with petabytes of storage. Professional organizations — businesses and public sector alike — are generating staggering amounts of data and metadata.

(Read all about big data analytics.)

Data platform vs. data architecture

A data architecture is essentially a framework for an organization’s data environment. A data architecture is the plan for ingesting, storing and delivering the data, while the data platform is the machine that accesses, moves, analyzes, correlates and validates data for end users.

That’s the importance of a solid data architecture — it’s the backbone of a data-driven organization, the robust infrastructure that supports its existing data requirements and scales to match data and infrastructure growth.

Data platform vs. data warehouses and data lakes

Data lakes and data warehouses are essentially storage systems that integrate enterprise data in central repositories where it can then be processed and analyzed. Data warehousing saw a kind of renaissance with the eruption of cloud computing, which offered a more scalable, flexible and cost-effective model compared to legacy, on-premises systems.

Data warehouses can store large volumes of data: these are your Snowflakes, BigQuery, Redshift, S3 and more. But the data inside a data warehouse is not itself valuable — instead, it requires work and analysis to extract information and insight.

How to choose the right data platform

Choosing the right data platform comes down to six core considerations, as we’ll see. Driving each consideration is core purpose: to work with any data in your organization; regardless of source, format or time scale. You want to be able to ask any question and get actionable insight.

On-premises, cloud or hybrid

Multiple factors determine whether you manage your data on site, through a cloud provider, or a combination of both — the hybrid model. Regardless, you’ll want to consider factors including:

  • Security and compliance requirements
  • Costs of different software licensing models
  • Which skills/functions you want to maintain in your in-house IT team
  • Which skills/functions you’d acquire through vendors or partners


A data platform must be able to perform at today’s scale and be adaptable to the inevitable growth of your data stores. Indeed, it’s this requirement for scalability that is driving more people to adopt data platforms.

Google Trends shows how more people around the world are searching for “data platform” over the last two decades.


Flexibility is essential. Can the platform currently serve multiple groups and use cases? Is it relatively straightforward to add new functions and use cases to the platform? Is there a robust ecosystem of applications and add-ons that can support new functions?

Usability and breadth

Is the platform you’re considering simple to deploy and configure for users of varying skill levels? What’s the learning curve? Applying data to every decision requires that anyone in your organization — from IT wizards to less-technical employees — be able to work with that data.

(Check out these Splunk Tutorials or explore all of Splunk training.)

Security and compliance

You must prevent the sorts of data breaches that dominate headlines and put companies, customers and even nations at risk. That means ensuring that your data platform has robust security features built in, or tools that integrate with your existing security solutions.

The same is true for compliance — a data management platform that adheres to the frameworks and guidelines established by a country or region’s regulatory bodies is essential if your organization does business in that country or region.

Intelligence and automation

Vast quantities of data cannot be understood solely by humans, even if they’re the most dedicated analysts. Innovations in technology, particularly around machine learning (ML) and artificial intelligence (AI), have created new opportunities for organizations of every size to benefit from data-driven insights.

Get started with data platforms: focus on your needs

With so many options available, choosing a data platform can seem like an overwhelming prospect. Set aside the enormous selection and the various labels for products, services and solutions, and approach the search by starting with your needs:

  • Know your goals. You can’t address your needs effectively if you don’t know what you hope to accomplish.
  • Start small. Focus on a small-scale project to start — proving the efficacy of working with a data management platform is the best way to encourage wider adoption in your organization.
  • Build a data culture. Making data analysis accessible to your organization is half of the equation — you have to create a culture that leads with insights from data.
  • Think big. Data is extraordinarily powerful and can be useful to every part of a business. Make sure that the platform you choose can be used wherever data can be useful — throughout your organization.

The future of data platforms

In the future, data platforms will need to handle data sets of greater velocity, variety and volume, while allowing a range of users — from data scientists to business managers — to bring real-time data to every question, decision and action. A data platform must allow users to investigate, monitor and analyze data — and take effective action based on the insights revealed.

As new technologies bring more data, in more formats, data platforms will have to evolve as well. To meet the challenges of the future, data platforms will need to integrate machine learning and AI to proactively assist organizations with their data-related goals.  

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Chrissy Kidd
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Chrissy Kidd

Chrissy Kidd is a technology writer, editor and speaker. Part of Splunk’s growth marketing team, Chrissy translates technical concepts to a broad audience. She’s particularly interested in the ways technology intersects with our daily lives.