The Art of the Possible Is Within Reach.

Insights Beyond Structured Data

The world of business analytics is changing. Data architects, analysts, marketers and product managers are tapping into new data sources like machine data and combining them with structured data to provide valuable business insights in real time.

Splunk provides new business insights:

  • Leverage a new class of data for business analytics
  • Enrich machine data with structured data for business context
  • Gain real-time business insights
  • Complement existing BI tools and other big data technologies
Get Started
  • Solution Guide Splunk for Business Analytics
  • Customer Success Video
    Slicing Data for Domino's Pizza
  • Getting Started Guide Splunk for Customer Experience Analytics
  • Video
    Splunk for Customer Experience: Getting Started
Customer Success Story

The Future of Sports

San Francisco 49ers Fans Score Instant Service

VenueNext helps fans order food, watch instant-replays, purchase tickets and find parking in real time with the new Levi’s Stadium smartphone app powered by Splunk.

Why Splunk for Business Analytics?

Splunk software complements existing BI technologies and traditional web analytics tools by combining machine data with structured data to deliver real-time insights into your business.

dashboard icon

Business Process Analytics

Gain real-time, end-to-end visibility into business processes such as new service activation, trade settlement, and claims processing.
Learn More

Product Analytics

Understand feature adoption, usage patterns and the effectiveness of changes to online sites or mobile apps in real time.
Learn More

Customer Experience Analytics

Digital, customer and web analytics teams can analyze user behavior to improve customer experience and drive monetization.
Learn More

Digital Marketing Analytics

Gain actionable insights into marketing campaigns, user engagement and conversions across online and mobile channels.
Learn More

Splunk Customers

cricket logocomcast logodominos pizza logootto group logoTrade Me logoNPR logoSurvey Monkey logoeTravel logoeTravel logo

Related Apps

Splunk DB Connect

Enriches machine data with structured data
for new insights.

Learn More

Splunk App for Stream

Captures real-time streaming wire data without
requiring instrumentation.

Learn More

Splunk ODBC Driver

Delivers industry-standard connectivity between Splunk and visualization tools like MS Excel and Tableau.

Learn More

Splunk MINT

Get visibility into data from
mobile devices.

Learn More

Ask a Business Analytics Expert

Need help with your environment and requirements? Send us your questions and we will get back to you as soon as possible.


If you need immediate assistance, check out our community forum, Splunk Answers.

Contact Us
business analytics expert