Today, progressive organizations are turning machine data into business answers. The critical insights found within machine data provide businesses with definitive records of all the activity and preferences of their customers, users, and transactions. Discovering valuable insights from machine data helps forward-thinking organizations to deliver better customer experiences, improve products, optimize marketing and enhance business processes. At Splunk, customers across all industries are turning mountains of machine data into new, unique and real-time business analytics insights.
Read Striking Gold — A Collection of Business Analytics Customer Stories to discover how:
- Domino’s uses Splunk software to transform its e-commerce environment
- Shazam increases user engagement and gains insights into advertising campaigns
- Kurt Geiger uses real-time insights into machine data to support global websites