Here comes tomorrow
This report arrives at a time of economic instability driven by inflation, supply chain disruption and global conflict.
As business leaders assess how to position their organizations in the event of a prolonged downturn, data innovation leaders are much more confident, not only in their ability to continue innovating, but in their resilience in the face of adversity.
They’re 4.5 times as likely as beginners to say their company is in a very strong business position.
A Harvard Business Review study1 following the 2008 recession found that the companies most likely to thrive — a top-9% cohort, the same percentage that achieved leadership in data innovation maturity in our study — do not drastically cut costs or otherwise wait out the storm. They combine prudent efficiencies with strategic investment in growth.
In other words, digital transformation doesn’t take holidays. The ever-increasing importance of data is, um, ever-increasing. Data innovation leaders have found a formula to enhance success. We hope their insights will help you take your organization forward as well.
1 “Roaring Out of Recession,” Harvard Business Review, March 2010