The retail industry is undergoing profound digital transformation and customer experience is the number one priority. In order to adopt this customer-first approach, companies are shifting their internal structures and technology to better align with the end-user experience.

Dell has been a leader in engaging customers with a digital e-commerce experience, but their success was predicated on having the right tools and processes to deal with exceptional events like the annual US Black Friday retail spike. Learn how Dell correlates business KPIs with technical metrics and has built best practices for rapidly identifying issues across Splunk’s technical stack that impact the customer purchase funnel.