Pioneers of the Data Age
From the COVID-19 pandemic and natural disasters to regulatory changes and political strife, businesses and public agencies are facing unprecedented change and challenges — but also opportunity.
After years of accelerating digital transformation, the Data Age has arrived: an era in which ubiquitous and interconnected digital technologies use data to enable and enrich every decision, across organizations, life and society. The pressures and potentials of this new reality are redefining competitive landscapes, increasing customer expectations, and catalyzing innovative disruption at an unprecedented pace.
In recent years, every industry has been transformed by the sheer volume and value of data — and the opportunity continues to grow.
At Splunk, we’ve seen that successful organizations are those that bring data to every question, decision and action — evolving with shifting expectations to unearth new possibilities and unleash powerful outcomes.
Two-thirds of surveyed organizations expect the quantity of their data to multiply nearly 5x by 2025
Only 14% of IT and business managers report that their organization is prepared for an impending surge of new data
Blazing New Trails
Splunk customers are at the forefront of this defining age, using the Data-to-Everything Platform to better understand their organizations and customers, build consumer trust and adapt to the changing landscape.
From Porsche to Arlo to REI, Splunk customers are doubling down on their agile cloud environments and incorporating technologies like machine learning and IoT — all while continuing to bring data to business, security, IT and DevOps teams.
- Financial Services
- Public Sector
- Telecommunications and Utilities
- Travel and Transportation
A single security breach can cripple any organization, draining resources, threatening customer loyalty and tarnishing brand reputation. Savvy organizations are fortifying their security defenses, using real-time data to detect, investigate and resolve threats faster.
As infrastructures grow more complex, IT teams are under mounting pressure to predict problems while delivering valuable services to employees and customers. Splunk customers have risen to the challenge, adopting emerging technologies, automating processes and driving effectiveness for a more efficient, connected organization.
We’re in a “now” economy. Consumers expect intuitive apps and services that are efficient, reliable and available anytime, anywhere. To deliver on these expectations, DevOps teams need visibility across their entire tech stack to ensure high performance, prevent outages and resolve incidents quickly, before they impact the organization and customers.
Whether finding new customers, informing product strategy, measuring marketing efforts or predicting sales trends, data is fundamental to successful organizations. Splunk customers know how to turn data into action to optimize operations, increase revenue and better serve customers.