Kurt Geiger Optimizes E-commerce Operations and Global Website Experience with Splunk
European Footwear Giant Gains Real-Time Insights Into Website and Cloud Infrastructure
SAN FRANCISCO – March 8, 2016 – Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced that fashion footwear retailer Kurt Geiger relies on Splunk® Enterprise to support its growing e-commerce operations and improve the customer experience across its global websites. Splunk Enterprise helps Kurt Geiger to improve website uptime and deliver valuable insights across the business — including into its Amazon Web Services (AWS) cloud deployment. Learn more by reading the Kurt Geiger case study.
“Splunk Enterprise helps maintain the performance of KurtGeiger.com, which means our key digital revenue source keeps sales flowing,” said Adam Bidwell, e-commerce systems architect, Kurt Geiger. “Since deploying Splunk Enterprise, we are making more informed, proactive decisions instead of reacting to customer complaints when things go wrong. We are also starting to pull data in from all over the business and connect it together to map the customer journey both online and in-store.”
Monitoring web traffic means that Kurt Geiger’s e-commerce team can consistently deliver an optimum shopping experience, even during peak sales seasons such as the annual Black Friday surge. Traffic insights also help the team investigate malicious behavior and identify suspicious bot crawling activity. The team can drill down and act on anything unusual, protecting site uptime and customer experience. Since moving its website infrastructure to the cloud on AWS, Kurt Geiger has relied on Splunk Enterprise and the Splunk App for AWS to gain holistic visibility into the cloud environment and manage costs and activity more efficiently.
“A real-time understanding of online performance is vital for any modern retailer to better serve the customer and stay competitive,” said Shay Mowlem, vice president of product management and product marketing, Splunk. “By transforming the massive volumes of machine data that already exist within their business into useful insights, retailers can capture more revenue, improve the customer experience and mitigate security risks.”
Go to the Splunk website to learn more about Splunk Enterprise.
About Kurt Geiger
Kurt Geiger first opened in Britain’s fashion capital on Bond Street, London in 1963. Since the Sixties Kurt Geiger has not stood still as it continuously evolves to make covetable footwear and accessories with a unique market position, pairing aspiration with accessibility. Creative Director, Rebecca Farrar-Hockley and her team of specialist shoe and accessory designers make up the creative vision of the brand situated at the Kurt Geiger headquarters on Britton Street, London.
An authority on designer footwear and accessories for women, men and children, today Kurt Geiger has over 80 stores, a digital global flagship kurtgeiger.com and over 240 concessions within the world’s most prestigious department stores.
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