Shazam Drives Improved User Engagement and Increased Revenue with Splunk Enterprise
Real-time Business Analytics Monitors Success of Sales and Advertising and Improves Product Development
SAN FRANCISCO AND LONDON - February 12, 2015 - Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced that Shazam is using Splunk® Enterprise to deliver key business insights to its sales force and advertising partners to drive more effective campaigns. Employees throughout the organization, including product managers and engineers, also rely on Splunk Enterprise to enhance app performance and increase user engagement. To learn more, read the Shazam case study on the Splunk website.
“At Shazam, we move quickly as an organization to constantly improve our apps and user experience, and we count on Splunk Enterprise to help us understand the impact of new features on that experience,” said Charles Henrich, executive vice president of engineering, Shazam. “With Splunk software, we can now analyze all of our mobile app data without the batch processing and other time-intensive steps required with traditional business intelligence solutions, so we can now provide insights to the people who need them, in real time.”
Shazam regularly delivers analytics from Splunk software to its sales force and advertising partners to better understand campaign effectiveness. The dashboards include statistics such as counts of product information requests, the geographic location of tags, device type, operating system, broad user trends and real-time purchasing patterns. Shazam’s engineering team uses Splunk software to monitor and measure the impact of every change to the Shazam app, during the test stage and once the app is released in production. For example, Shazam released a new home screen for the app and relied on Splunk Enterprise to assess the optimal placement of individual tiles to maximize user engagement.
“Shazam is using Splunk Enterprise to help make informed decisions from big data in real time, to ensure its app remains one of the most popular in the world,” said Matt Davies, senior director of EMEA marketing, Splunk. “Splunk helps Shazam stay agile - running ad hoc reports, changing metrics and adding new dashboards quickly and easily. Shazam’s user base is growing at an incredible rate and we are pleased that Splunk Enterprise is helping find new and innovative ways to delight Shazam’s users.”
To learn more about using machine data to deliver new, real-time business insights visit the Splunk website.
Shazam is one of the world’s most popular mobile apps that magically connects people to the world around them. Shazam pioneered audio recognition technology that helps people identify music and has grown into an app that effortlessly connects people with artists, TV shows, ads, cinema and radio. Shazam has been downloaded over 500 million times, is downloaded over 13 million times a month, and has over 100 million monthly active users.
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the leading software platform for real-time Operational Intelligence. Splunk® software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. More than 8,400 enterprises, government agencies, universities and service providers in more than 100 countries use Splunk software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce cost. Splunk products include Splunk® Enterprise, Splunk Cloud™, Hunk®, Splunk MINT Express™ and premium Splunk Apps. To learn more, please visit http://www.splunk.com/company.
Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Hunk, Splunk Cloud, Splunk Light, SPL, Splunk MINT Express and Splunk MINT Enterprise are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2015 Splunk Inc. All rights reserved.