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Getting Started Guide

Splunk for Customer Experience Analytics

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As sophisticated IT organizations look to deliver a competitive advantage for their business, they’re stepping beyond using machine data just for troubleshooting and monitoring to proactively supporting key business initiatives—such as improving the customer experience.

John Lewis, one of the leading retailers in the UK, is a great example of how an organization gained meaningful business insights for improving its customer experience from machine data—and its story is detailed in this guide.

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