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Press Release

Levi’s® Stadium Visitors Score with VenueNext and Splunk

Splunk Enterprise Powers Real-time Analytics in VenueNext Platform

SAN FRANCISCO – February 2, 2016 – Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced that VenueNext, creator of integrated technology platforms for venues, is using Splunk® Enterprise to help the Levi’s Stadium operational teams make real-time, data-driven decisions that enhance operational effectiveness, precision and control. This all contributes to powering the unforgettable in-stadium experience at Levi’s® Stadium. To learn more about the Levi’s Stadium platform and how Splunk software provides the analytics, read the VenueNext case study and watch the VenueNext video on the Splunk website.

“Splunk software is an important underlying analytics component of our venue technology platform at Levi’s Stadium. The Levi’s Stadium operational team is informed with real-time insights, which helps them make event day decisions that deliver a transformative in-stadium experience,” said Ronak Bhatt, vice president, data products and customer enablement, VenueNext. “Using Splunk software, data from the Levi’s Stadium app usage gives the business operations team nearly 100 percent operational visibility, which positively impacts stadium revenue.”

Splunk Enterprise performs real-time business analytics on the data coming from VenueNext’s unique platform that ties together isolated venue systems. The VenueNext platform connects location services, ticketing, points of sale and concessionaire services to help venue operators make real-time, data-driven decisions, and then seamlessly surface these through a context-aware mobile app which helps improve guest experiences and venue business outcomes. Splunk’s insights help the Levi’s business operations team direct venue resources based on demand in order to optimize the fan experience.

Using the Levi’s Stadium mobile app, stadium operational staff can more precisely direct resources based on supply and demand. For example, re-routing concession stand mapping in the app based on demand dynamics, redirecting staff to other parts of the stadium, and removing menu items from the app as they run out, so fans do not order and get disappointed. As a result of this type of operational visibility, Levi’s Stadium reports that it has decreased waste, boosted operational efficiencies and improved its bottom line — all while greatly enhancing the guest experience.

“Splunk is proud to be the analytics backbone for such powerful integrated technology platforms. We look forward to working with VenueNext as the company continues to transform guest experiences at venues all around the world,” said Snehal Antani, chief technology officer, Splunk. “To succeed in a digital world, stadiums must create VIP-like guest experiences that continue to keep fans coming back time after time. VenueNext proves powerful analytics make all the difference.”

To learn more about the time and cost savings achievable through the use of Splunk software, please visit the Splunk Customers page. Try Splunk solutions for free, whether you prefer on-premises or in the cloud.

About VenueNext

VenueNext is a technology company on a mission to transform the way people around the world experience venues. VenueNext’s platform unifies the venue infrastructure ecosystem, giving venue owners access to an entirely new suite of sophisticated software tools and services that enhance business performance. VenueNext also develops context-aware smartphone apps that, for the first time, seamlessly connect guests with everything a venue has to offer. Founded in 2013, VenueNext is backed by Aurum Partners LLC and other funds affiliated with the owners of the San Francisco 49ers, Causeway Media Partners, Live Nation Entertainment, Twitter Ventures and Aruba Networks. VenueNext has offices in San Francisco, Silicon Valley and New York. VenueNext was named one of the top ten most innovative companies in sports by Fast Company in 2015 and the recipient of a 2015 Edison Award for Innovation.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) is the market-leading platform that powers Operational Intelligence. We pioneer innovative, disruptive solutions that make machine data accessible, usable and valuable to everyone. More than 10,000 customers in over 100 countries use Splunk software and cloud services to make business, government and education more efficient, secure and profitable. Join hundreds of thousands of passionate users by trying Splunk solutions for free:

Splunk, Splunk>, Listen to Your Data, The Engine for Machine Data, Hunk, Splunk Cloud, Splunk Light, SPL and Splunk MINT are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners. © 2016 Splunk Inc. All rights reserved.

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