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Press Release

Amaya Gaming Gains Operational Intelligence Across its Global Websites with Splunk Software

Smart, Data-led Development Approach Resolves Errors Faster and Drives Customer Engagement

SAN FRANCISCO and LONDON - September 2, 2014 - Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced that Amaya Gaming, provider of a full suite of online gaming products and services, has transformed its development approach and enhanced performance across its online properties with the help of Splunk® Enterprise. Amaya Gaming reports that it uses Splunk software to pinpoint code-level issues to improve release quality and reliability, track usage analytics and drive higher monetization with better user engagement. In addition, Amaya Gaming executives are able to monitor revenue streams with real-time Splunk dashboards. To learn more, read the Amaya Gaming case study.

“The ability to search and correlate machine data from new website features with Splunk Enterprise has resulted in a dramatic reduction of errors and incidents,” said Greger Landgren, manager of production design, Amaya Gaming. “DevOps can now ensure the quality of releases, as well as avoid any negative impact on service performance. Splunk software has also empowered us to go one step further and analyze which new website features are being adopted, and how, by our end users. This insight is then fed back into the development cycle and informs decisions about driving customer engagement.”

The highly regulated nature of the gaming industry means that Amaya Gaming participates in regular compliance checks from different governments and authorities around the world. Splunk Enterprise enables Amaya Gaming to meet compliance requirements by giving the relevant authorities direct access to the data they need via dedicated compliance searches and dashboards. Amaya Gaming has also improved customer experience and increased service availability by visualizing operations data from applications to spot errors and deviations that could indicate problems. Predictive analytics in Splunk Enterprise 6 enable the team to drill down into the potential availability impact of slight trends, for example increased latency. In addition, by visualizing IT system health, the service operations team can tackle errors proactively, reducing the large amount of time previously spent tracking the source of the issue and freeing up team members to be more productive elsewhere.

“It is brilliant to see the results enabled by Splunk Enterprise resulting in a closer relationship between the developer team and the rest of the business at Amaya Gaming,” said Thomas Lundmark, regional director, EMEA North, Splunk. “Amaya Gaming demonstrates the value that organizations uncover when they analyze and correlate their machine data with Splunk software, thereby driving efficiency and innovation through real-time operational intelligence. We are proud that Splunk software is giving companies like Amaya Gaming a competitive advantage.”

Register now for .conf2014, the 5th Annual Splunk Worldwide Users' Conference. .conf2014 will feature more than 170 sessions and is expected to attract more than 4,000 Splunk customers, partners, experts and employees. .conf2014 is being held October 6-October 9 at MGM Grand in Las Vegas.

About Amaya Gaming

Amaya Gaming provides a full suite of online gaming products and services including casino, poker, sportsbook, platform, lotteries and slot machines. Some of the world’s largest and best known gaming operators and casinos are powered by Amaya’s online, mobile, and land-based products, including Bwin.Party, Caesars, Paf, Betsson, William Hill, Bet365 and many more. Amaya is present in all major gaming markets, with offices in North America, Latin America, Europe and Asia. The company comprises former industry leaders Chartwell, Cryptologic - pioneers within online casino, Ongame - a leader within online poker, Cadillac Jack - a successful slot machine manufacturer and Diamond Game - an innovator in lottery technology. Amaya enables its partners to deliver gaming content through online, mobile and land-based channels to improve player satisfaction, facilitate new customer acquisition and generate the highest per-player revenue yield possible.


About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the leading software platform for real-time Operational Intelligence. Splunk® software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. More than 7,900 enterprises, government agencies, universities and service providers in 100 countries use Splunk software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance and reduce cost. Splunk products include Splunk® Enterprise, Splunk Cloud™, Splunk Storm®, Hunk™ and premium Splunk Apps. To learn more, please visit

For more information, please contact:
Media Contact
Alice Crook
Splunk Inc.
Investor Contact
Ken Tinsley
Splunk Inc.

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