Domino’s Pizza Transforms E-Commerce With Splunk
Global Pizza Chain Realizes Value of its Data Across Entire Operation
SAN FRANCISCO - October 22, 2013 - Splunk Inc. (NASDAQ: SPLK), provider of the leading software platform for real-time operational intelligence, today announced that Domino's Pizza is using Splunk® Enterprise to help the pizza chain strengthen its online business through new levels of customer interaction and understanding. Domino's originally selected Splunk Enterprise to resolve IT issues by collecting, indexing and monitoring machine data and reports upfront savings of more than $300,000 by replacing legacy technology. This initial investment in Splunk quickly led Domino's to expand its use across the organization, leading to revenue insights in both business and marketing through online sales data collected across its entire corporate and franchise network of more than 10,000 stores. To learn more about the transformation, watch the Domino's video case study.
"In business and marketing, we have just begun scratching the surface of how we can use Splunk Enterprise to make better decisions. Comparing coupons, for example, already has vastly improved the effectiveness of those campaigns," said Russell Turner, manager of site reliability engineering, Domino's. "Splunk software cut our mean time to resolution from hours or days to minutes and seconds, which frees up our IT and engineering teams to spend more time dreaming up new ways to use Splunk. In fact, if we unleashed all the business insights we now have access to with Splunk, we would be inundated with company requests for information. It really is our secret sauce."
Using Splunk Enterprise, Domino's IT teams routinely resolve issues including quickly identifying and fixing network bandwidth and latency, Internet connection or payment processing issues across stores. Beyond traditional IT operations, Domino's uses Splunk Enterprise to visualize business sales trends across geographical locations such as orders per minute, numbers of transactions per store, what types of pizza and other food items customers order and what coupons they may be using to do so.
Initially, the company is using its newfound business insights to make more precise marketing decisions. For instance, the IT team can track and create marketing reports about what types of devices - whether iPhones, Androids or Kindle Fires - are being used to place orders. With this knowledge, Domino's can better determine where and when it may be more lucrative to run promotional campaigns. Splunk Enterprise also gives Domino's marketing teams a way to analyze the success of promotional campaigns as well as one-off promotions in real time. For instance, the team can now compare the effectiveness of various percent-off coupons. If one is more effective than the other, Domino's can quickly make the proper online adjustments.
"From IT to business and marketing teams, Domino's is realizing the value delivered when machine data from across the enterprise is analyzed and correlated in Splunk software to deliver operational intelligence," said Vishal Rao, vice president of Americas, Splunk. "Domino's and hundreds of our other retail customers use Splunk Enterprise to make real-time business decisions based on actual customer ordering actions and behaviors. Domino's exemplifies how companies are transforming their business experiences into deeply digital ones that make use of all the valuable data that exists in so many different areas across organizations."
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the world's top public restaurant brands with its global enterprise of more than 10,300 stores in over 70 international markets. Domino's had global retail sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the first quarter of 2013, Domino's had global retail sales of over $1.8 billion, comprised of $888 million in the U.S. and$957 million internationally. Its system is largely made up of franchise owner-operators who accounted for over 96% of the Domino's Pizza stores as of the first quarter of 2013. The Domino's brand generates over $2 billion in global digital sales per year. Its emphasis on new technology has helped drive the introduction of Domino's ordering apps for Kindle Fire, Android™ and iPhone® - which now cover approximately 80% of the smartphone market. Continuing its focus on menu enhancement, Domino's established itself as a player in the pan pizza market with the launch of its Handmade Pan Pizza, featuring fresh, never-frozen dough, in October 2012.
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks, sensors and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 6,000 enterprises, universities, government agencies and service providers in over 90 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cybersecurity risk. Splunk Cloud™ is a service that delivers Splunk Enterprise in the cloud for large scale production environments. Splunk Storm®, a cloud-based subscription service, is used by organizations developing and running applications in the cloud.
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