Turn Machine Data Into Insights

Machine-generated data is one of the fastest growing and complex areas of big data. It's also one of the most valuable, containing a definitive record of all user transactions, customer behavior, machine behavior, security threats, fraudulent activity and more. Splunk turns machine data into valuable insights no matter what business you're in. It's what we call Operational Intelligence.

Operational Intelligence gives you a real-time understanding of what’s happening across your IT systems and technology infrastructure so you can make informed decisions.

operational intelligence machine data diagram

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    Why Splunk?
  • Executive Summary (Registration Required) Operational Intelligence
  • Analyst White Paper (Registration Required) Using Splunk for Big Data
  • Solution Guide Splunk Guide to Operational Intelligence
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What's Different About Machine Data?

All websites, communications, networking and complex IT infrastructures generate massive streams of machine data every second of every day, in an array of unpredictable formats that are difficult to process and analyze by traditional methods or in a timely manner.


This machine-generated data holds critical information on user behavior, security risks, capacity consumption, service levels, fraudulent activity, customer experience and much more. That’s why it’s the fastest growing, most complex and valuable segment of big data.

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machine data sources diagram