The world of business analytics is changing. Data architects, analysts, marketers and product managers are tapping into new data sources like machine data and combining them with structured data to provide valuable business insights in real time.
Splunk provides new business insights:
Leverage a new class of data for business analytics
Enrich machine data with structured data for business context
Gain real-time business insights
Complement existing BI tools and other big data technologies
VenueNext helps fans order food, watch instant-replays, purchase tickets and find parking in real time with the new Levi’s Stadium smartphone app powered by Splunk.
Why Splunk for Business Analytics?
Splunk software complements existing BI technologies and traditional web analytics tools by combining machine data with structured data to deliver real-time insights into your business.
Business Process Analytics
Gain real-time, end-to-end visibility into business processes such as new service activation, trade settlement, and claims processing.
Understand feature adoption, usage patterns and the effectiveness of changes to online sites or mobile apps in real time.
Customer Experience Analytics
Digital, customer and web analytics teams can analyze user behavior to improve customer experience and drive monetization.
Digital Marketing Analytics
Gain actionable insights into marketing campaigns, user engagement and conversions across online and mobile channels.
Optimizing the User Experience in a Multi-Channel Environment
New Zealand's online marketplace, Trade Me, relies on Splunk® Enterprise to provide critical digital analytics into ad campaigns as well as insights into customers' purchase patterns and behavior. Read the Case Study
Slicing Data For Domino's Pizza Domino’s Pizza uses Splunk to support its entire e-commerce environment. It enables them to slice up mountains of data and look at e-commerce logs, troubleshoot issues, assist with monitoring, provide valuable feedback to developers and deliver real-time insights to marketing. Watch the Video
Accelerates Development Through Deep Understanding of Customer Behavior
"By standardizing and consolidating with Splunk, we are assisting areas such as grocery, direct and international businesses in all our regions in mapping process flows and visually representing transactions in dashboards with associated alerts. We are already starting to see similar benefits to what we have experienced in application support and development at Tesco.com."
Operational Intelligence Supports Online Growth for Website
John Lewis can now make business decisions in real time and quickly identify and resolve potentially costly issues with its website to deliver the best possible online customer experience. Read the Case Study
Splunk Helps Cars.com Drive Revenue Generation and Cost Reduction
The Cars.com application management team uses Splunk Enterprise to automate data collection and for monitoring and analytics across the organization to increase visibility into site traffic and usage patterns at Cars.com. Read the ROI Story