Insights Beyond Structured Data

The world of business analytics is changing. Data architects, analysts, marketers and product managers are tapping into new data sources like machine data and combining them with structured data to provide valuable business insights in real time.

Splunk provides new business insights:

  • Leverage a new class of data for business analytics
  • Enrich machine data with structured data for business context
  • Gain real-time business insights
  • Complement existing BI tools and other big data technologies

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Customer Success Story

Trade Me

Optimizing the User Experience in a Multi-Channel Environment

New Zealand's online marketplace, Trade Me, relies on Splunk® Enterprise to provide critical digital analytics into ad campaigns as well as insights into customers' purchase patterns and behavior.

Read the Case Study

Why Splunk for Business Analytics?

Splunk software complements existing BI technologies and traditional web analytics tools by combining machine data with structured data to deliver real-time insights into your business.

data

Digital Marketing Analytics

Gain actionable insights into marketing campaigns, user engagement and conversions across online and mobile channels.
product

Product Analytics

Understand feature adoption, usage patterns and the effectiveness of changes to online sites or mobile apps in real time.
Customer

Customer Experience Analytics

Digital, customer and web analytics teams can analyze user behavior to improve customer experience and drive monetization.
dashboard icon

Business Process Analytics

Gain real-time, end-to-end visibility into business processes such as new service activation, trade settlement, and claims processing.
 

Splunk Customers



cricket logocomcast logodominos pizza logootto group logoTrade Me logoNPR logoSurvey Monkey logoeTravel logoeTravel logo

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Ask a Business Analytics Expert

Need help with your environment and requirements? Send us your questions and we will get back to you as soon as possible.

 

If you need immediate assistance, check out our community forum, Splunk Answers.

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