Alida started her marketing career at CA Technologies more years than she'd care to admit. She learned to love the pace, roll up her sleeves and get things done. As a result, Alida dabbled in many areas of Marketing and Administration, heading up Events, Executive Programs, sales travel and non-cash incentive programs, and later taking over the management of their sport sponsorships. Breaking from convention to achieve the most memorable customer experiences is what she enjoys doing most.
Director, Corporate Programs
Get things done
Nov 26, 2018
Everything travel, hiking, opening night (at the movies), a great glass of full-bodied red wine
"If opportunity doesn't knock, build a door."
— Milton Bearle