Being able to download the product and get up and running right away made choosing Splunk a no brainer. When I look at the e-commerce chain from customer service, through to the warehouse and even in the physical stores—there’s opportunity to drive value with Splunk everywhere.
Kurt Geiger Uses Real-Time Insight Into Machine Data to Support Global Websites
Luxury footwear giant Kurt Geiger has been at the forefront of design for over 50 years.
It has more than 80 stores and over 240 concessions. Kurt Geiger’s websites serve more than one million page views daily, so customer experience is vital to business and uptime is key. The company needed a solution that used the insights provided by machine data to speed troubleshooting and ensure optimum customer experience. Since deploying Splunk Enterprise, the company has seen benefits including:
- Proactive troubleshooting to ensure website performance
- Real-time monitoring for confidence in the cloud
- Website traffic insights to support customer experience
Challenges
- Time consuming and resource heavy approach to website fault resolution
- Inability to provide insight into crucial business questions around sales performance in real time
- A reactive rather than proactive approach to website issues and anomalies
Business Impact
- Real-time insight enables Kurt Geiger to ensure an optimum customer experience, even during peak sales periods
- Proactive troubleshooting results in the faster resolution of issues
- Real-time monitoring ensures confidence in the cloud
Why Splunk
Supporting website uptime and providing a smooth shopping experience is the mandate of Kurt Geiger’s e-commerce team. But, when errors and issues occurred, the team was faced with a slow and manual troubleshooting process to identify the cause and resolve the problem. The e-commerce team needed a solution that would bring together all the siloed machine data generated by Kurt Geiger’s websites, to make it searchable in real time and enable rapid troubleshooting. A shift to the cloud meant that Kurt Geiger also needed visibility into a large Amazon Web Services (AWS) deployment.
For website analytics, Kurt Geiger relied on insights from Google analytics provided by a third party. With the growing importance of e-commerce, the company needed to be able to get answers, in real time, to crucial business questions around sales performance, especially around seasonal sales and online promotions.
Kurt Geiger selected Splunk Enterprise as its platform for searching, alerting and visualizing across domains including kurtgeiger.com and shoeaholics.com. Kurt Geiger is now using Splunk software to gain real-time insights from machine data across the business. The ease of use and reporting functionality of Splunk Enterprise has recently been extended from the e-commerce team to the company’s marketing division to enable greater insight into the success of marketing campaigns. Kurt Geiger is now looking at how to extend the benefits Splunk Enterprise delivers to all corners of the business.
