Dark data.
Bright future.

Shed light on the overlooked, unused data
that will fuel AI and innovation.
Your data is the cornerstone of your success. Unless you can’t find it. Splunk CTO Tim Tully discusses the challenge of dark data — information you don’t know you have, or can’t fully tap — and why organizations should strive to bring all their data into the light.

The State of Dark Data Report

We surveyed 1,300+ business and IT decision makers worldwide to define the gap between AI’s potential and today’s data reality.

Into the Dark

On average, business and IT decision makers estimate that 55% of their data is dark (unknown or untapped). Yet 81% rate data as “very” or “extremely” valuable to their organization’s overall success.

of respondents rate data as “very” or “extremely” valuable to their organization’s overall success.

of respondents say they’ll use AI to help guide business strategy in five years.

AI: The Next Frontier

Only 12% now use AI to help guide business strategy — but 61% say they’ll do so in five years. 78% say a major impediment to launching successful AI initiatives isunderstanding their data.

Data Skills Are Now Essential

Data skills will become essential to every job, especially leadership roles. While 92% of respondents are “willing” to learn new data skills, only 57% are “extremely” or “very” enthusiastic to work more with data.

of respondents say they are “extremely” or “very” enthusiastic to work more with data.