DevOps Release Management Concepts & Best Practices

Key Takeaways

  • DevOps release management streamlines and automates software deployments, enabling organizations to deliver updates faster and with greater reliability through practices like continuous integration, continuous delivery (CI/CD), and robust monitoring.
  • Success depends on cross-functional collaboration, clear roles and responsibilities, and the use of standardized tools and templates to ensure consistency, traceability, and compliance across every environment.
  • Embedding continuous monitoring and feedback into post-release processes helps teams detect and remediate issues early, continuously refine release pipelines, and ensure ongoing stability and efficiency.

In a DevOps environment, release management refers to the process of planning, coordinating and deploying software releases to production environments. The goal of release management is to ensure that new features, bug fixes, and enhancements are delivered to end-users in a reliable, efficient, and timely manner.

Release management is a critical component of DevOps, as it helps to ensure that software is delivered to end-users in a timely and reliable manner, while minimizing the risk of errors and downtime. So, in this article we'll cover:

What is release management?

Release management in software development and IT operations is a system for managing the entire software delivery lifecycle — from planning to building to testing to deployment. For both ITIL and DevOps, this is the general process. However, DevOps encourages more collaboration and visibility throughout the entire delivery process, shortening feedback loops and encouraging simpler, faster release management.

While the general concept of release management doesn’t really change across ITIL® and DevOps, the approaches different in two key ways:

Let’s look at how release management manifests itself for ITIL and DevOps teams:

ITIL release management

The process for release management in ITIL 4 is to schedule and maintain the integrity of new deployments, all the way from planning to release. In ITIL, the IT operations team will receive code from the software developers and decide when and how to deliver the service while maintaining uptime for existing services.

DevOps release management

In DevOps, release management is also about planning, scheduling and controlling the software development and delivery process. But, in DevOps, both developers and IT operations collaborate from the beginning of the process to the end — allowing for fewer, shorter feedback loops and faster releases.

DevOps teams share accountability for the services they deliver, own their code and take on-call responsibilities. With software developers and IT professionals involved in the entire delivery lifecycle and on-call, incidents are detected and resolved faster – both during the release process and after.

Stages in DevOps release management

Release management involves several stages, including planning, testing, deployment and monitoring. The processes are typically broken into three phases:

  1. The development team creates new code or features.
  2. Next, they test the new code/features in a staging environment.
  3. Following thorough testing and approval, that code/new feature is then released to production.

Note that depending on your business model, this new piece of software may or may not go directly to the customers. In some scenarios, you might release something to production from a developer standpoint, but from a sales standpoint or aligning with a particular timeline, you might choose to wait on releasing that code to the overall user base. Or, perhaps you take a middle step, like only releasing a beta to a smaller pool of users.

DevOps release management best practices

With definitions clarified, let’s go over a few key DevOps philosophies and how they apply to release management best practices.

Define criteria for success

How do you know when software is ready to ship? Clear acceptance requirements in both releases and testing will to more reliable releases. The criteria for a successful release can’t be subjective. If it is, you can’t learn from your mistakes and continue to iterate on the release management process to figure out what works best.

Product owners, quality managers and release managers need to define key release metrics and agree to acceptance criteria before moving forward with any new project.

Constantly strive for minimal user impact

The best release managers will constantly work to reduce two significant events:

Proactive testing, active monitoring and real-time collaborative alerting can help you identify issues during a release – many times before a customer will even notice. Coupled with a collaborative incident response plan, the team can quickly resolve incidents and continue along toward a successful release.

(Understand continuous monitoring.)

Maximize your staging environment

Constant upkeep of the staging environment and keeping it as close as possible to your production environment can ensure for more successful releases. Everyone from product owners to QA should be combing through staging and running tests to identify any issues with a new deployment.

As long as your staging environment is nearly identical to production, you can easily find issues in staging before deploying the code to production. A well-designed staging environment will:

Streamline CI/CD and QA

The shift-left idea is common in DevOps. By moving QA, automation and testing earlier in the development lifecycle, the DevOps team can identify potential issues faster. This reduces the amount of time spent in feedback loops and allows the delivery pipeline to continue moving forward.

The more you can integrate testing with development workflows, the easier it will be to maintain a consistent CI/CD pipeline.

(Learn about DevSecOps, which formally brings security into the DevOps paradigm.)

Use automation to your advantage

The #1 rule in DevOps? Automate anything that can improve the efficiency of your people, processes and technology.

Whether it’s on the software development, QA or IT operations side of the fence, automation should be used to reduce human error and make day-to-day operations easier for your people. Allowing your team to spend more time on strategic thinking and less time on day-to-day tasks, you’ll be able to consistently deliver reliable services to your customers.

Make things immutable when you can

In programming, an immutable object’s state can’t be modified once it has been created. Immutable programming causes teams to deploy entirely new configurations instead of modifying existing ones, you’ll reduce errors and bugs that could appear from changing current configurations. This causes releases to be inherently more reliable – leading to happier customers and employees.

DevOps release management is people-centric

DevOps processes naturally lead to a better release management structure — creating best practices for collaboration and testing throughout the entire delivery lifecycle. While people tend to focus on automation as the key value in DevOps, the automation should always be geared toward improving the efficiency of your people. As people reduce human error and create operational efficiency, they naturally begin to release reliable services quickly.

These DevOps release management best practices are just the starting point. As technology evolves and people continue to learn, our release management processes need to change too. The continuous improvement of people, processes and technology is essential to any successful DevOps release management structure.

FAQs about DevOps Release Management

What is release management in DevOps?
Release management in DevOps is the process of planning, scheduling, coordinating, and controlling the movement of releases to test and live environments. It ensures that the integrity of the live environment is protected and that the correct components are released.
Why is release management important?
Release management is important because it helps organizations deliver software updates and new features quickly and reliably, while minimizing risks and ensuring quality.
What are the key stages of release management?
The key stages of release management typically include planning, building, testing, deploying, and reviewing releases.
How does DevOps improve release management?
DevOps improves release management by automating processes, fostering collaboration between development and operations teams, and enabling continuous integration and continuous delivery (CI/CD).
What are some best practices for release management?
Best practices for release management include automating release processes, using version control, implementing continuous integration and delivery, monitoring releases, and maintaining clear communication among stakeholders.

Related Articles

What is a DDoS Attack?
Learn
6 Minute Read

What is a DDoS Attack?

DDoS attacks are on the rise and they can be disastrous. Get trends & stats, know indicators of attack, and learn how to prevent these jam-packed attacks.
What is Real User Monitoring?
Learn
6 Minute Read

What is Real User Monitoring?

Real User Monitoring (RUM) helps you monitor visitors' activities, revealing critical insights into the user experience. Get the expert story here.
Container Orchestration: A Beginner's Guide
Learn
11 Minute Read

Container Orchestration: A Beginner's Guide

This blog post explores container orchestration and automation for software development and IT organizations.
Centralized Logging & Centralized Log Management (CLM)
Learn
4 Minute Read

Centralized Logging & Centralized Log Management (CLM)

Centralized logging is a strategic advantage for many businesses. Learn how CLM works & how to prepare for expected logging challenges.
Detection Engineering Explained
Learn
5 Minute Read

Detection Engineering Explained

The digital watchtower for organizations, detection engineering! DE responds to known threats and continuously scans the horizon for the slightest hint of a potential breach.
Splunk Use Cases
Learn
4 Minute Read

Splunk Use Cases

In this blog post, we'll take a look at common uses cases for Splunk - from Security to Observability and more.
What is an Intrusion Prevention System (IPS)?
Learn
3 Minute Read

What is an Intrusion Prevention System (IPS)?

How do you prevent intrusions into your digital environments? IPS is the answer! Let’s take look at how IPS prevents intrusions and the most common ways IPS can work.
Predictive Network Technology in 2026
Learn
4 Minute Read

Predictive Network Technology in 2026

Predictive Network Technologies are driven by data, unlike their predecessors. Get the full story on this important and emerging technology.
The TDIR Lifecycle: Threat Detection, Investigation, Response
Learn
4 Minute Read

The TDIR Lifecycle: Threat Detection, Investigation, Response

Threat Detection, Investigation and Response (TDIR) is a risk-based approach to mitigate cybersecurity threats and to more efficiently detect threats.