Craig Robin's Blog Posts
Craig is a seasoned Field CTO helping organizations navigate complex technical challenges and achieve strategic growth. His background in software development, engineering, architecture, and leadership allows him to bridge technical expertise with business objectives. At Splunk, Craig collaborates with major customers and industry leaders to develop practical strategies for scalable growth and operational efficiency. Previously, he led the development of a global observability platform for a prominent sports apparel company, driving revenue growth, cost reduction, and operational improvements.
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Why Tool Sprawl is an Executive Problem—Own It Before It Owns You
Tool consolidation is crucial for streamlining software ecosystems and reducing redundancies — but it all starts with solid leadership.