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Craig Robin

Craig is a seasoned Field CTO helping organizations navigate complex technical challenges and achieve strategic growth. His background in software development, engineering, architecture, and leadership allows him to bridge technical expertise with business objectives. At Splunk, Craig collaborates with major customers and industry leaders to develop practical strategies for scalable growth and operational efficiency. Previously, he led the development of a global observability platform for a prominent sports apparel company, driving revenue growth, cost reduction, and operational improvements.

CTO Stack 6 Min Read

Turning Tool Consolidation Strategy into Lasting Impact

Consolidating tools saves you money, but execution, governance, and relentless focus will decide whether the gains stick or slip away.
CTO Stack 4 Min Read

Cut the Bloat, Keep the Value – A Strategic Plan for Tool Consolidation

Successful tool consolidation starts with the right plan. Follow this framework to evaluate and prioritize consolidation with confidence.
CIO Office 5 Min Read

Transforming IT from Cost Center to Growth Engine with Observability

Observability is no longer just a practice; it's a strategic advantage for executives. Are you ready to leverage it?
CTO Stack 4 Min Read

Why Tool Sprawl is an Executive Problem—Own It Before It Owns You

Tool consolidation is crucial for streamlining software ecosystems and reducing redundancies — but it all starts with solid leadership.