Craig Robin's Blog Posts
Craig is a seasoned Field CTO helping organizations navigate complex technical challenges and achieve strategic growth. His background in software development, engineering, architecture, and leadership allows him to bridge technical expertise with business objectives. At Splunk, Craig collaborates with major customers and industry leaders to develop practical strategies for scalable growth and operational efficiency. Previously, he led the development of a global observability platform for a prominent sports apparel company, driving revenue growth, cost reduction, and operational improvements.
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2026 Predictions: Unified Observability Connects Ops to Business Results
See how forward-thinking organizations use unified observability to achieve real-time protection and market leadership.
Unified Security and Observability Emerges as the New CxO Superpower
Organizations need unified platforms that visualize data clearly so teams share context, respond faster, and reduce risk
Turning Tool Consolidation Strategy into Lasting Impact
Consolidating tools saves you money, but execution, governance, and relentless focus will decide whether the gains stick or slip away.
Cut the Bloat, Keep the Value – A Strategic Plan for Tool Consolidation
Successful tool consolidation starts with the right plan. Follow this framework to evaluate and prioritize consolidation with confidence.
Transforming IT from Cost Center to Growth Engine with Observability
Observability is no longer just a practice; it's a strategic advantage for executives. Are you ready to leverage it?
Why Tool Sprawl is an Executive Problem—Own It Before It Owns You
Tool consolidation is crucial for streamlining software ecosystems and reducing redundancies — but it all starts with solid leadership.