Real-Time Marketing Insights Across Multiple Channels

Marketers are looking to get deeper insights across multiple channels. These insights can drive improved marketing campaign performance, conversion rates and revenue. Splunk provides marketers with unique and real-time insights across digital channels as well as the ability to mashup machine data with structured data.

With Splunk you can:

  • Improve marketing campaign effectiveness
  • Gain visibility into multi-channel interactions
  • Understand cross-channel and cross-platform usage
  • Drive efficient customer acquisition channels
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  • Video
    Slicing Data for Domino's Pizza
  • Customer Success Story Splunk at SurveyMonkey

Why Splunk for Digital Marketing?

Splunk Enterprise can combine and correlate disparate data sets from multiple channels to help organizations optimize campaigns to improve marketing effectiveness.

marketing

Marketing Analytics

Measure marketing campaign effectiveness, customer segmentation and customer acquisition channels.
multi-channel

Multi-Channel Analytics

Powerful ad-hoc searches on data can uncover new digital channels to target and optimize.
revenue icon

Increase Conversion Rates

Understand and improve shopping cart conversion in real time and over time.
social media

Social Media Analytics

Correlating social media data with web/mobile data can provide new insights that will help you engage with customers more effectively.
Customer Success Story

Domino's Pizza

Slicing Up Machine Data With Splunk

Domino’s Pizza uses Splunk software to support its entire e-commerce environment. It enables them to combine and correlate data from mobile devices and POS systems for multi-channel analytics and provides real-time insights to help optimize their marketing campaigns and promotions.

Related Apps

Splunk DB Connect

Enriches machine data with structured data
for new insights.

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Splunk Stream

Captures real-time streaming wire data without
requiring instrumentation.

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Splunk Analytics for Hadoop

Seamlessly search and analyze Hadoop-based data as part of your Splunk Enterprise deployment.

Learn More

Splunk MINT

Provides visibility into data from
mobile devices.

Learn More

Ask a Digital Marketing Expert

Need help with your environment and requirements? Send us your questions and we will get back to you as soon as possible.

 

If you need immediate assistance, check out our community forum, Splunk Answers.

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