Real-Time Marketing Insights Across Multiple Channels
Marketers are looking to get deeper insights across multiple channels. These insights can drive improved marketing campaign performance, conversion rates and revenue. Splunk provides marketers with unique and real-time insights across digital channels as well as the ability to mashup machine data with structured data.With Splunk you can:
- Improve marketing campaign effectiveness
- Gain visibility into multi-channel interactions
- Understand cross-channel and cross-platform usage
- Drive efficient customer acquisition channels
Why Splunk for Digital Marketing?
Splunk Enterprise can combine and correlate disparate data sets from multiple channels to help organizations optimize campaigns to improve marketing effectiveness.
Multi-Channel AnalyticsPowerful ad-hoc searches on data can uncover new digital channels to target and optimize.
Increase Conversion RatesUnderstand and improve shopping cart conversion in real time and over time.
Social Media AnalyticsCorrelating social media data with web/mobile data can provide new insights that will help you engage with customers more effectively.
Domino’s Pizza uses Splunk software to support its entire e-commerce environment. It enables them to combine and correlate data from mobile devices and POS systems for multi-channel analytics and provides real-time insights to help optimize their marketing campaigns and promotions.