Slicing Data For Domino's Pizza Not only is Splunk helping Domino's Pizza to keep its online e-commerce service up and running (even through the Superbowl!), it's helping marketing to get real-time online sales data. Using Splunk, Domino's tracks promotions, sales trends and customer behavior--going beyond IT to gather real-time business insights.
Domino's has almost turned itself into a technology company, that maybe just happens to-- you know, we sell pizza on the side.
Right now at Domino's, Splunk is supporting our entire ecommerce environment. Look at all the ecomm logs, troubleshoot any issues with releases, assist with monitoring, giving feedback to the developers, giving insight to marketing.
During the most busy times, downtime can be as much as $100,000 a minute. Basically, we're the biggest cash register in Domino's Pizza, in a way, so we're making sure it still can take money.
All of our data, all of our logs were in this giant mess of files, but there was no good way to parse it, no good way to get access to it. We were literally living in the stone ages, downloading logs, grepping through them. Once Splunk is here, we can actually look through this mountain of data and do something useful with it.
Most of the data we look at is our actual middleware application logs. We look at the metrics like our orders per minute, actual transactions out to the stores. And that can tell us what customers are ordering, what coupons they're using, and we can also see how successful a coupon is in real time, basically.
If a coupon's not effective, maybe they can adjust it within the next day. Marketing has seen what we can do. Management has seen what we can do with this. So we almost have to kind of keep Splunk under wraps, to a certain degree.
People say, can you do a Splunk [INAUDIBLE] for that? Yeah, but I kind of want to keep-- that's my secret sauce.
I would say Splunk definitely contributed to our most successful Super Bowl ever. Since Super Bowl is such a high volume of traffic, we can monitor our response times, monitor our database, monitor the store responses. Going forward with Splunk, we would really like to pull more data from our stores so we can really leverage Splunk to give information to our store guys. We'd like to create more customized dashboards for the management, too, for, maybe, some of the higher-level metrics that they would be interested in.
How many credit card orders went through? How many Android versus iPhone orders went through? That allows them to make business decisions based off the data that Splunk is giving us. Yeah, I would say we have big plans for Splunk. The data's out there. With Splunk, we can slice it up any way we want.