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Doug Merritt, CEO: How Splunk provides direct line of sight to mission-critical transactions

Splunk was founded on the ability to make machine data accessible, usable and visible by everyone and gives organizations the ability to glean information from data when you need it versus when you collect it. With the ability to collect, index, search, report and analyze your data, executives have direct line of sight to key mission critical transactions that they are supporting on behalf of their customers, both internal and external which allows the business to run more efficiently.