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Optimizing for Performance Wins

As a marketer, data is the lifeblood of much of my work. It provides insight into our users, helps us identify what content is most useful, and creates internal transparency about our communications efforts. My love for data is shared across Splunk Web Optimization, so when the question was asked “What are our most useful blogs?” I couldn’t resist digging in deeper.

To determine which blogs were the most useful, I looked to key visitor metrics, such as pageviews and time spent on page. Theoretically greater usefulness corresponds with greater visits. As I dove into the data , I noticed a significant trend in term: the most popular blogs we published pertain to website optimization.

While it certainly isn’t the only factor in improving user experience, website speed monitoring is vitally important, and optimizing content delivers easy performance wins.

Optimizing Video

Of the top Splunk Web Optimization blogs ever, four address optimizing video. Given the prevalence of video and its propensity to be a performance suck, it’s not surprising these blogs are so popular. Increasingly, businesses are leveraging video to deliver engaging content. According to the marketing automation company, Hubspot, 43% of people want to see more video content from marketers. Despite this demand, video isn’t a perfect medium. Hubspot also found that the average video retains only 37% of viewers for the whole duration. A slow-loading video is going to decrease that statistic even further.

You are in good company if you are looking to learn how to:

Optimizing the UX

Slow page response and load times can be the result of a number of factors, and while server response times are not usually the primary bottleneck, there are still ways you can optimize your response times to improve your page’s performance. Our blog outlining How to Reduce Server Response Times is also one of our most popular.

Another poor user experience are unnecessary redirects which is why this blog on How To Avoid Landing Page Redirects is also on our top blog list. Redirection increases the amount of time it takes for a site to render, and so the use of redirects should be limited to optimize page performance. That said, there are some instances in which a site requires redirection, and this should be implemented in a way so that users see as little delay as possible.

If these are topics that are of interest to you, as well, consider setting up a meeting with one of our web perfectionists. We can help discuss your performance-related goals and identify ways in which you can work toward reaching them.

At Splunk Web Optimization we take pride in the fact that our front-end synthetic monitoring solutions were designed with the user experience in mind. Interested in how Splunk Web Optimization delivers in the critical areas above?

Have you answered YES to any of these?

  • Is your engineering team reactive to performance/UX issues?
  • Do you have multiple places to look in order to identify where the issue is stemming from?
  • Do you wish you could integrate performance into your CI/CD workflow in order to get ahead of issues before they go live into prod?

If so, you’re losing valuable time and preventing the team from building and innovating. Splunk Web Optimization monitors performance/UX on the client-side AND tells you how to improve + make optimizations. You can even integrate this practice into your CI/CD workflows. This allows you to automate a lot of the super manual tasks around performance and also helps operationalize performance across the business.


Learn more about Digital Experience Monitoring