Skip to main content

Data Edge: About Us

Organizational transformation may start in the C-suite, but it will grind to a halt if the right people lack the right data at the right time to make the decisions to drive it forward.


This timely decisionmaking is the catalyst for growth, innovation and, ultimately, competitive advantage. However, the technological, cultural and societal barriers standing between data and the people who need it most are not only numerous, but entrenched.


We sit at the intersection of business outcomes and technology, copious amounts of data and informed action. This destination creates a space for discourse and information sharing, showcasing leaders, thinkers and insights in service of our vision to create a world where data provides clarity, elevates discussion and accelerates progress.


The conversations, research and innovations we share will inspire transformational leaders to define the future, empower their people and ignite the action necessary to drive transformation in a faster, more disruptive world.


james hodge james hodge

James Hodge

Chief Technical Advisor, Splunk

James Hodge is a leading data strategist and field CTO focused on helping organizations drive business outcomes informed by data.

Data ethics and digital transformation are two of James' passions; he regularly speaks on the topic at conferences and recently chaired TechUK's Data Analytics and AI Committee. James is also an active advisor for startup organizations on how to leverage data as a competitive edge while focusing on simplifying technology architectures. James' career began in product management and strategy having led Splunk's Big Data and Analytics product strategy with a specific focus on the Hadoop, Spark and open-source analytics ecosystem. He has deep experience in technical design and consulting for enterprise organizations across Europe.

James Hodge loves legos and lives in the UK. He once described himself as "a boy who never grew up," and his LinkedIn profile alleges that he has a degree from the University of Sheffield.

lisa palmer lisa palmer

Lisa Palmer

Chief Technical Advisor, Splunk

Lisa’s career imbues her with perspective from technology practitioner, enterprise sales, and research and executive advisory. Prior to Splunk, she was Vice President and Americas Regional Manager for Gartner Executive Programs leading delivery of advisory services for 900+ commercial and state/local government C-suite executives. She also previously held leadership roles at Microsoft and held a combined CIO/CMO role in Financial Services.

Lisa is passionate about the ethical application of technology, particularly data and artificial intelligence. She vehemently believes that purpose and profits can — and should — co-exist.

Lisa holds a Bachelor of Technology in Engineering, a Master of Business Administration and is a doctoral candidate with a focus on practical application of Artificial Intelligence Ethics. She is a Technology Board Director for the United Way, a professor of marketing and finance at Southern Nazarene University and an active proponent and mentor for women in technology.

mark woods mark woods

Mark Woods

Chief Technical Advisor, Splunk

Mark is a passionate technologist who’s spent too much time owning a P&L to really call himself an engineer. Innovative technology (in all its various flavors) has been the common backbone for Mark’s career, from mission-critical delivery to innovation acceleration, global portfolio optimization to fundraising, and acquisition selection to ground-up organization building.

At Splunk, he helps executive teams and international policy makers understand the seismic effect that data-driven approaches can achieve and get the right blend of enabling technology, expertise, empowering guidance and practical governance to deliver beneficial change.

“Strategy is useless without a common framework for decisions, a framework is useless without resilient processes that adapt to changing priorities — exploiting data is the only way to close this loop.”

julina vida julina vida

Juliana Vida

Chief Technical Advisor, Splunk

Prior to joining Splunk, Juliana was a Vice President in Gartner Executive Programs, coaching and advising Federal government CIOs and IT senior leaders. A 1994 graduate of the US Naval Academy, she joined private industry after 24 years in military service as a dual-warfare qualified Surface Warfare Officer (ship driver) and Naval Aviator (helicopter pilot). Her final years in uniform culminated in senior leadership roles in the Navy’s CIO organization, where she ultimately served as the US Navy’s Deputy CIO in the Pentagon.

She is a Board Director for Armed Forces Communications and Electronics Association (AFCEA) and Board Advisor for Cal Poly’s MS in Business Analytics Program. A self-professed foodie, she is a crossword puzzle fanatic and two-time televised game show champion ("Wheel of Fortune" and "The Weakest Link").

mark woods mark woods

Dan Brassington

Chief Technical Advisor, APAC

Dan has held a variety of leadership and management roles in sales, business development, consulting, delivery, support and project management during his 25-year career. He is passionate about helping organizations with their data strategies and cloud transformation journeys, unlocking business potential and impact through actionable, real-time data insights.

He brings a wealth of experience in the FSI industry, having spent 15 years working across Asia. Prior to joining Splunk, Dan worked at Dell Technologies, leading their Global Transformation Office in Asia and assisting enterprise clients with their IT and cloud transformation journeys. Before that, he also led Dell’s Big Data Analytics Practice across Asia. Dan also founded a big data analytics startup, ERN, along with working in leading global investment banks (JPMorgan, Bank of Tokyo, Citibank and RBS).

Dan resides in Singapore and holds a diploma in Business and Finance. He is an avid sports lover, traveller and wine enthusiast.