We never imagined that we could create dashboards this easily. It only took us five weeks to begin aggregating, searching and understanding our data and building dashboards to gain actionable visibility. Splunk makes a real difference in our business intelligence and paves the road for our next business endeavors.
Networld Gains Real-Time Business Insight Into Web Data for Fast Decision-Making
Aiming to enhance communication among people through enjoyable services,
Networld Technology Ltd. has created Hong Kong’s three most popular online communities including the No. 1 forum Discuss.com.hk, the No. 1 comparison shopping site Price.com.hk and the No. 1 gaming portal Uwants.com. With millions of users accessing these websites around the clock, Networld wanted to better analyze user data to derive maximum business benefits. Since deploying Splunk Enterprise, the company has seen benefits including:
- Real-time business analytics
- Seamless IT system and website monitoring
- Improved revenue tracking
Challenges
- Manual searching and monitoring were insufficient for business analytics
- Time-consuming data aggregation procedures delayed business decisions
- Lacked centralized view of sales performance and revenue
Business Impact
- Gained efficient operations due to real-time, end-to-end visibility into business processes
- Improved performance due to effective system monitoring and status tracking
- Real-time revenue analysis generated new business opportunities
Why Splunk
Networld had been trying to gain business insight from the daily logs and transaction data from its three websites. However, manual calculations and analyses had to be done on Excel spreadsheets, wasting hours of the operations team’s time daily. The lack of a real-time analytics platform also restricted Networld from going the extra mile in driving future business growth.
According to Patrick Ng, Head of Data, Networld discovered Splunk Enterprise in 2016. After a single trial, the team was impressed by the powerful Search Processing Language and the Splunk platform’s ease of use. “We were also amazed by the platform’s great exibility, as there is no limitation on data schema,” Ng says.
Networld adopted Splunk Enterprise to boost the health of its websites, facilitate troubleshooting and generate business activity dashboards for in-depth analysis and future planning.
