As Rokt continued to grow, it generated a higher volume of transaction records and user data every day. Despite moving operations to the Amazon Web Services (AWS) cloud computing platform, Rokt continued to see a strong need to better manage its diversifying range of logs, such as user, access, load balancer, CloudTrail, system, customer and transaction logs. “It used to take hours, and sometimes half a day for us to manage daily logs,” says Andy Vermeulen, lead engineer (DevOps) of Rokt.
Rokt decided to build a centralized logging system with Splunk Enterprise. “We had heard good things about Splunk and know how popular it is in the market, but it wasn’t until we actually used the software that we realized its true value,” Vermeulen adds.
Initially used for log management, Splunk Enterprise is now serving as a multipurpose business platform enabling Rokt to embrace advanced analytics to improve predictability and service, which has since exceeded expectations.