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Join us as we pursue our mission to remove the barriers between data and action, so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed. As the world’s first Data-to-Everything Platform, Splunk is creating a world where data provides clarity, elevates discussion and accelerates progress. We invite you to explore what has made us one of the fastest growing technology companies in history, and how you can be an integral part of our journey!

Role

Do you wake up each morning with marketing programs and customer success on your mind? Are you interested in learning the entire customer lifecycle and decoding how customers get value from the Splunk portfolio of products? If you are passionate about working closely with customer success, customer marketing and global marketers to accelerate time to value and maximize customer retention - this role is for you. We are committed to our work, customers, and partners, and to having fun. We’re seeking an equally passionate, skilled and lively marketer to drive our customer growth initiatives to the next level.

The Marketing Programs Manager will be part of a team of marketing and product professionals responsible for designing and executing marketing campaigns and programs to existing Splunk customers. You will turn customer adoption and retention strategies into reality by executing through an integrated customer journey approach. The focus of this role is understanding the overall campaigns, executing globally and working within a set budget across all promotional channels. You will work closely with the Customer Success Marketing team as well as Corporate Marketing, Product Marketing, Content Marketing, Web Design, Digital Marketing, Regional Marketing and Marketing Operations functions.

This position is an extraordinary opportunity to join a fast-growing, dynamic, and market-leading enterprise technology company. Experience in marketing campaigns and customer success with a can-do attitude is critical.

Responsibilities

  • Execute customer-focused marketing programs that drive engagement and support Splunk adoption and retention initiatives.
  • Own the comprehensive program channel execution including email campaigns, webinars, event follow up, nurtures series and social media.
  • Work closely with content and design teams to create emails and landing pages for webinar registration.
  • Work with our ABM and Digital Teams for advertising, SEO and customer segment deliverables.
  • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
  • Work closely with customer success marketing on mapping marketing database segmentation to personas.
  • Act as a liaison to oversee synchronization of marketing programs executed by the regional, events and partner teams to ensure the overall framework and templates are leveraged.
  • Communicate and coordinate with key stakeholders in the field to manage communications and review content online and across landing pages, emails, and webinars.
  • Ensure all programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
  • Analyze email, webinar and all campaign performance for continuous improvements. Share findings across customer success marketing. Including A/B testing on programs.
  • Report on results including reach, engagement, conversion, velocity that builds engagement, leads and opportunity creation.

Requirements

  • 6+ years of related demand generation and customer marketing experience with a Bachelor's degree in Marketing is preferred.
  • Data driven and experience executing full-funnel global campaigns in the technology industry preferred.
  • Understanding of complex technology, products and Cloud-based messaging a huge plus.
  • Proven experience working with and leading execution of campaigns with global reach.
  • Working knowledge of Eloqua (or other marketing automation tools) to design, build and execute integrated programs including landing pages, emails, forms and reporting.
  • Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight.
  • Excellent written, oral, and social interpersonal skills across multiple audiences and methods.
  • A strong presence; creative, confident, and decisive.
  • A solid understanding of integrated, multi-touch, multi-channel marketing design based on a foundation of data and analysis; the direct experience with executing campaigns, optimizing reach, awareness, and nurture, and adjusting for optimization.
  • Strong attention to detail.

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

 
 
Splunk's Hiring Practices
Splunk turns machine data into answers. Organizations use market-leading Splunk solutions with machine learning to solve their toughest IT, Internet of Things and security challenges.
 
Individuals seeking employment at Splunk are considered without regards to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition (except where physical fitness is a valid occupational qualification), genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Affirmative Action Policy Statement.
 
Splunk also has policies in place to protect the personal information candidates disclose to us as part of the application process. Please click here to review Splunk’s Career Site Privacy Policy.

Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.

Splunk is also committed to providing access to all individuals who are seeking information from our website. Any individual using assistive technology (such as a screen reader, Braille reader, etc.) who experiences difficulty accessing information on any part of Splunk’s website should send comments to accessiblecareers@splunk.com. Please include the nature of the accessibility problem and your e-mail or contact address. If the accessibility problem involves a particular page, the message should include the URL of that page.

Splunk doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Splunk.

To check on your application click here.
 

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