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Marketing

Digital Marketing Manager, APAC

Join us as we pursue our disruptive new vision to make data accessible, usable and valuable to everyone. We are a company filled with people who are passionate about our product and seek to deliver the best experience for our customers. At Splunk, we’re committed to our work, our customers, having fun, and most importantly to each other’s success. Learn more about Splunk careers and how you can become a part of the journey!

 

Role:

Splunk is looking for a hands-on digital marketer with a passion for data and a hunger to stay one step ahead of a rapidly evolving digital landscape. In this role, you will help drive rapid expansion and optimization across all of our digital media channels across APAC markets – Australia, New Zealand, ASEAN, India, South Korea, China, Hong Kong and Taiwan. You will partner with our global and APAC based marketing teams and agencies to play a key role in increasing Splunk’s digital presence and achieving marketing-led growth and revenue.

 

This position Digital Marketing Manager will be based in Splunk’s Singapore office and the person will report to the Director of Marketing and Communications, APAC.

 

Responsibilities:

  • Plan the APAC strategy of Splunk’s paid digital advertising.
  • Implement, monitor, and optimize digital campaign performance across APAC media publishers. 
  • Coordinate with local and global media agencies to plan and implement digital campaigns and closely monitor performance.
  • Improve digital mix/tactics and campaign performance to exceed awareness and demand generation metrics, with focus to attain net new leads, marketing qualified leads, marketing contributed pipeline and booking.
  • Partner with APAC functional, field and partner marketing teams to roll out integrated campaigns and advise on the best use of digital tactics to support their objectives. 
  • Apply new digital marketing ideas/best practices to test opportunities to improve the customer experience and digital marketing goals.
  • Maintain a consistent review and testing processes across all areas of advertising including copy, creative, pacing/cadence, call to action/offer, target audience/persona, and landing pages tracking.
  • Provide analysis and reports in team reviews, bi-weekly/monthly/quarterly reports to  review performance against targets and recommendations/learnings for next steps – e.g. optimisation areas to focus on.

 

Qualifications:

  • 5-8 years of digital marketing experience (plan, execute and report), preferably in a high tech B2B organization.
  • Bachelor's degree in Marketing/Digital Media or Business or equivalent education/experience.
  • Hands-on experience building, launching, and reporting on campaigns using Eloqua, Madkudu and SFDC, or equivalent.  Knowledge in using Ms. Excel.
  • Show understanding and successful implementation and optimisation of TOFU/MOFU/BOFU digital mix approaches – in areas of content syndication, paid social and programmatic.
  • Experience managing and pacing out allocated digital budgets to achieve targets and report on investment impact.
  • Good analytical and quantitative skills, with an understanding of digital marketing analytics and revenue attribution (with systems e.g. SFDC, Tableau).
  • Able to quickly identify and analyze opportunities and problems and initiate rapid and accurate responses.
  • Organized, articulate, with good attention to detail.
  • Track record of disciplined execution – with cross-functional alignment among teams – and impact/results.
  • Experience working in a fast-paced, dynamic B2B work environment and able to multitask on and manage various projects with multiple deadlines and priorities.
  • Good team player with strong interpersonal communication skills to build relations and engagement with internal and external teams to ensure achievement of business objectives and look for opportunities to improve processes and operational efficiency.
  • Willingness to learn, be curious, and the ability to be flexible and agile.

 

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

 

 

 



Splunk's Hiring Practices
Splunk turns machine data into answers. Organizations use market-leading Splunk solutions with machine learning to solve their toughest IT, Internet of Things and security challenges.

We value diversity, equity, and inclusion at Splunk and are an equal employment opportunity employer. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Equal Employment Opportunity Policy Statement. If you need assistance or an accommodation to apply or during the hiring process, please let us know by completing our Accommodation Request form.

Splunk also has policies in place to protect the personal information candidates disclose to us as part of the application process. Please click here to review Splunk’s Career Site Privacy Policy.

Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.

Splunk is committed to the health and safety of our employees and customers. Splunk is impacted by the mandates outlined for U.S. Government contractors in President Biden’s Path out of the Pandemic: COVID-19 Action Plan. As a result, Splunk requires U.S. employees, whether assigned to an office or 100% remote, to provide proof of full vaccination, as defined by the CDC. Splunk provides reasonable accommodations for employees who have qualifying medical or religious reasons.

Splunk is also committed to providing access to all individuals who are seeking information from our website. Any individual using assistive technology (such as a screen reader, Braille reader, etc.) who experiences difficulty accessing information on any part of Splunk’s website should send comments to accessiblecareers@splunk.com. Please include the nature of the accessibility problem and your e-mail or contact address. If the accessibility problem involves a particular page, the message should include the URL of that page.

Splunk doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Splunk.

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