Trade Me: Using Splunk for Multi-channel Analytics

From one side of the globe to the other, I continue to be impressed with the innovation and success of Splunk customers. In my last post, we discussed the success of UK retailer John Lewis and today we’re headed over to New Zealand to check out the innovation of online marketplace and classified ad site Trade Me.

Like many Splunk customers, Trade Me initially downloaded Splunk to address IT operations challenges (covered in detail in our Trade Me case study). As the company found success with Splunk, the Trade Me team realized that correlating clickstream data with structured data could uncover new business insights.

By mashing up clickstream and mobile data with structured data from relational databases, Trade Me began to gain insights into user preferences, bidding actions and listings popularity. This has also helped the company understand customer interactions across the web, mobile phones and tablets to determine which listings are popular and which site features attract the most attention from mobile users in real time.

Using Splunk for multi-channel analytics is having a real impact on business. The insights are being used to drive marketing campaigns and get a deeper understanding of listings on the platform and customers across channels. For a tangible example, I highly recommend checking out the Trade Me video below, which details how the company used Splunk Enterprise to track the success of a recent advertising campaign in real time.

If you want to hear from more Splunk customers, it’s not too late to register for. conf2014. The event will take place October 6-9, 2014, in Las Vegas. We hope to see you there!


Doug Merritt
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Doug Merritt

Doug Merritt has served as Splunk’s president and CEO and a member of the Splunk Board since 2015. Previously, Doug served as senior vice president of field operations at Splunk from 2014 to 2015. Prior to joining Splunk, he served as senior vice president of products and solutions marketing at Cisco Systems, Inc., a networking company, from 2012 to 2014. From 2011 to 2012, he served as CEO of Baynote, Inc., a behavioral personalization and marketing technology company.  Previously, Doug served in a number of executive roles and as a member of the extended Executive Board at SAP A.G., from 2005 to 2011. From 2001 to 2004, he served as group vice president and general manager of the Human Capital Management Product Division at PeopleSoft Inc. (acquired by Oracle Corporation). He also co-founded and served as CEO of Icarian, Inc. (since acquired by Workstream Corp.), a cloud-based company, from 1996 to 2001. He holds a B.S. from The University of the Pacific in Stockton, California. He was born in 1964 and attended Miramonte High in Orinda, CA. 

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