Cars.com Achieves 200% Return on Investment in Less than 12 Months with Splunk Software

Operational Intelligence from Splunk Enterprise Supports Online Car Shopping Leader in Optimizing Value Delivered to Advertisers and Enhancing the Customer Experience

SAN FRANCISCO - December 4, 2012 - Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time operational intelligence, today announced that Cars.com achieved a return on investment of 200 percent in less than 12 months by collecting, monitoring and analyzing its machine data using Splunk® Enterprise.

Cars.com is an award-winning online destination for car shoppers visited by approximately 12 million unique visitors each month. It brings together a wide range of information, including expert vehicle reviews, shopping tips and ownership resources from its dedicated team of automotive editors, as well as consumer-generated content and dealer inventory to help car buyers decide what car to buy, where to buy it and how much to pay.

The Cars.com application management team uses Splunk Enterprise to automate data collection and for monitoring and analytics across the organization. In addition, real-time dashboards, driven by the Splunk App for Web Intelligence, increase visibility into site traffic and usage patterns at Cars.com. Cars.com took less than one day to fully deploy Splunk software. Within a few months, Cars.com was indexing more than 750 million website search queries a month in Splunk Enterprise to enable web intelligence across 13 application groups supporting both technical and business-driven analysis and decision-making.

"Splunk has proven to be invaluable for our business and IT users," said Jon Abend, technical operations manager, Cars.com. "It not only has helped us protect and optimize revenue, it also enabled us to uncover significant infrastructure cost savings that can be invested in other areas of the business to deliver a better customer experience on the Cars.com site."

"With an average of 12 million unique visitors each month, Cars.com generates an enormous amount of machine data," said Vishal Rao, vice president of Americas, Splunk. "By making this data available for analysis across the organization, Cars.com now has real-time operational intelligence that delivers a significant impact to the company's bottom line. We're excited to work with Cars.com and look forward to supporting the company's continued growth."

For more information about the extraordinary return on investment at Cars.com, read the ROI Story on Splunk.com.

About Cars.com

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 4,800 enterprises, universities, government agencies and service providers in over 80 countries use Splunk Enterprise to gain Operational Intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cyber-security risk. Splunk Storm, a cloud-based subscription service, is used by organizations developing applications in the cloud.

To learn more, please visit www.splunk.com/company.


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For more information, please contact:

Media Contact Information:
Tom Stilwell
Splunk Inc.
415.852.5561
tstilwell@splunk.com

Investor Contact Information:
Ken Tinsley
Splunk Inc.
415.848.8476
ktinsley@splunk.com