The old way: Inflexible reporting tools provide a limited view.

Access logs and transactions recorded by e-commerce applications contain rich information on customer behavior. Yet business users are limited to rigid reports from web analytics tools and need to make one-off requests to IT for any custom analysis. Customer support flies blind about what customers were actually doing when fielding questions about order and transaction problems. There's no way for non-technical users to easily answer new and ad hoc questions about user and system activity.

The new way: Follow the trail of any customer activity.

Splunk indexes all of the web access logs, transactions and messages generated by any e-commerce application in real-time. Everyone from business and marketing analysts to customer support can instantly search across all of the real customer activity. Users can add their own knowledge over time through flexible event and transaction typing and tagging. Powerful transaction search and reporting capabilities allow for new insights.